Discounts. On day1, I priced this product firm with no negotiating for market share. That strategy has paid off. I have 800 dealers who believe solely that I’m not going to whore this product out, and we are not. There are no NADA specials. There is none of that nonsense. That brings integrity to the pricing, integrity to the product, and integrity from us.
What I will do, though, is everything I can to shave off every amount of dollar I can, but the only way I can do that is to visit your space. Once I visit your space, I’m able to determine how much time it’s going to take to level your floor. At that point, I can save you some money. It’s not going to set the world on fire, but everybody feels like they have to win. I get it. My dealers are winning. They’re selling 20, 25, 30 percent more cars.
Let’s focus on the product. Let’s see if you’ve got what it takes to go to the next level. I can make sure you get there.
