Why isn't 360Booth® motorized?

360Booth® is not motorized. The purpose for not motorizing it is to give you value. How do we build value? It is by making a product that stands tall and operates 24/7 for as long as possible.

Turntables start at 13,000. You install them. Truck turntables are 18,000. Those are both above-ground, and the Cadillac–the 20,000-pound, 18-foot, in-the-ground–is in excess of 45,000. You put it in the ground.

360Booth® is not motorized. We are proud of that. You simply just push it in the direction you need your light, and it is that simple. They’re not failing, and that’s why 360Booth® is leading the pack.
 

 

Do my shop/ building lights have to be removed near or in the studio space?

The questions you have today are “why can’t I have lights above my studio? Why do I have to block my skylight?”

It’s simple. It’s a theory, but I’m not a huge fan of having softbox or lights on top of my vehicle when I shoot the photos. That’s why we have a white cloth. The other reason is that we direct the light at the vehicle so it has a very vivid and sharp, exact representation of the color. If you start leaving your lights on above the studio, it’s going to add a shade of yellow to your room, and people are going to say, “Hey boss! Why are the photos looking a little yellowish?” Your photographer is going to struggle to get rid of that hue of color because the light temperature is not white light, like ours.

The other issue is, when I evaluated it, hopefully I didn’t miss that you had a skylight, and I asked you to cover it. We don’t want anything penetrating through the top, so that is why we’ve asked you to turn off or move your lights directly above the studio or cover your skylight.

 

What happens if direct Sun hits the studio?

What happens if the sun enters the studio from an open window, skylight, or garage door?

Hopefully, it doesn’t last long. It’s not going to hurt the studio at all. Worst-case scenario is if the sun is bright enough, which, it’d be hard to be brighter than our lights in the studio, but if it is, and lower, it will penetrate the plastic, and it will cast a shadow of the steel structure in the background. We’ve never had that complaint, but visually, if the sun hits the studio directly from an open window, a door, or a skylight, it will give spots on your car, but it will also penetrate the plastic and show the outline of the steel frame.

 

Why do I need to turn off or remove other lights in 360Booth®?

Do your lights in your existing space, or around the space, or in your building need to be turned off during shooting?

There are a couple of ways to handle that. First of all, I evaluate your space. I will make recommendations on what lights have to be turned off or removed. Usually, I focus strictly on above the cloth top. In some cases, you’ll only see that in other people’s booths or studios because they don’t have a cloth top to shield the lights reflecting on the top of the car.

So, to answer your questions, you don’t have to shut them all off. I don’t want you to do that. It’s a hazard, for one, but the ones directly above the cylinder of the studio, yes. We would like those turned off. They’re not the right color temperature, and they will cause issues inside the studio.

 

Can I unpack my studio from truck piece by piece if I don't have fork lift?

I wouldn’t advise unpacking your studio from the truck because you don’t have a forklift. The main reason is the plastic. It’s very dense. It’s very durable, but, because of length and the width of it, it’s hard to manhandle, and you’re going to scratch it. I would seriously advise getting a forklift. If you don’t have one, borrow one. If you can’t borrow one, rent one. The ease of getting it off the back of the semi-truck with a forklift is day and night compared to taking all the steel off the pallet and then twenty-something panels of plastic, including supplies.

So, to answer your question, I wouldn’t advise unpacking your pallet piece by piece at all! If you damage a plastic panel, it’s going on your booth, damaged.

 

I've measured my space and I do not have the height for your studio of 10 ft. How can you help?

Probably the coolest thing over the past six years is that I have reached only the one-percenters of the car industry who really are wanting to take their business to the next level with better photos. It’s so much fun.

The question is, “I’ve looked at your specs, Jay, and I don’t have the 11 feet of minimum clearance. Your studio is at 10 feet. I only have 10 feet of clearance. Can you help? What can you do?”

Great news. Right now, we do not charge to customize your studio at all. We have made them smaller; we’ve made them bigger, and we’ve definitely made them shorter at no cost to you.

So, thank you for doing the due diligence of measuring your space. I love it when you guys send me the photos with the dimensions of length, width, and height of it. I want to get a better idea of what I’m looking into when I visit.

But, to answer your question, if you don’t have the height, when I visit, I properly measure for placement, and we will chop your studio down. It will not affect the photos, and I will not charge you for that.