I've measured my space and I do not have the height for your studio of 10 ft. How can you help?

Probably the coolest thing over the past six years is that I have reached only the one-percenters of the car industry who really are wanting to take their business to the next level with better photos. It’s so much fun.

The question is, “I’ve looked at your specs, Jay, and I don’t have the 11 feet of minimum clearance. Your studio is at 10 feet. I only have 10 feet of clearance. Can you help? What can you do?”

Great news. Right now, we do not charge to customize your studio at all. We have made them smaller; we’ve made them bigger, and we’ve definitely made them shorter at no cost to you.

So, thank you for doing the due diligence of measuring your space. I love it when you guys send me the photos with the dimensions of length, width, and height of it. I want to get a better idea of what I’m looking into when I visit.

But, to answer your question, if you don’t have the height, when I visit, I properly measure for placement, and we will chop your studio down. It will not affect the photos, and I will not charge you for that.

 

Where are the motors on your studio?

Great news to you, there are no motors. We wanted a product and a studio that stood the test of time. Motors fail. Electronics fail, let’s be honest. In your back area where the booth is, it’s abused by personnel. It’s abused by moisture and rust. You don’t want motors. Not only that, but turntables also take almost two minutes to turn around. I could have shot and been sitting in the car in about 40 seconds after I was done shooting cars on the exterior. You don’t want motors.

So, to answer your question, where are the motors on 360Booth®? There are none. It’s just a simple wheel.

Let me show you what they look like.

Here’s an extreme closeup of our wheel. We have wheel boxes. Now, just so you know, there are wheel boxes on your Studio that don’t contain wheels. The reason for that is the more wheels, the more resistance, the more friction, the harder it is to push. So, there are no motors on 360Booth®.
 

 

Can I use strobe lights in a 360Booth®?

Sure you can! I don’t recommend it. The number one reasons are heat and fire. You’re going to be having somebody that doesn’t know how to shoot in a strobe light environment, and they’re going to shoot 40 photos–that’s 40 flashes–in five to six minutes. Strobe lights–that’s a lot of abuse, and when they go, they actually go because of heat, and they fuse to the assembly so now you have the risk of fire. The strobe has failed. Your studio is shut down while you have to order a new strobe light.

So, to answer your question, you can add a strobe absolutely to our studio. We have a dealer group, Morrie’s Automotive Group, in Minnesota, that does a great job with strobes, but they have a professional photographer training their staff. They have five or six of our studios, and every one of them has strobes. They have a strobe above the cloth. They have strobes mounted into the overhang.

I don’t recommend it. It’s too difficult. The light is too soft. Go to Carvana and look at their first photo. It looks fake. It’s because it’s a soft light environment, exactly what strobes will do.

To answer your question, I don’t recommend strobes, but hey, this is your studio. Do anything you want.