A rather aggressive dealer asked me a great question today. “Would AI or computervision replace a photo studio in the future?” I immediately told him it won’t happen because it will be adjusting the actual image of the vehicle itself.
I took the question to Google’s Gemini, and here are the results.
360Booth® Strengths:
Consistency: Standardized lighting and guidance tools ensure consistent, high-quality product shots for every vehicle.
Transparency: 360° views and detailed images build trust with potential buyers by providing a comprehensive view of the car’s condition.
AI Imaging Potential:
AI imaging has the potential to revolutionize car photography, offering features like:
Background Removal and Object Replacement: AI can automatically remove unwanted elements from the background or replace them with virtual environments.
Image Enhancement: AI algorithms can enhance existing photos, adjusting lighting, color balance, and minor imperfections.
3D Modeling: Advanced AI could potentially generate 3D models of vehicles from 2D images, allowing for interactive online car exploration.
AI Limitations and Legal Concerns:
While AI offers exciting possibilities, replacing photo studios entirely might not be realistic in the near future. Here’s why:
Manipulation vs. Enhancement: Legally, dealerships cannot manipulate images to misrepresent a car’s condition. AI-generated touch-ups on dents, scratches, or rust would be fraudulent.
Accuracy and Control: Current AI might struggle with complex lighting conditions, reflections, or unique car features. Studios provide controlled environments for capturing accurate details.
Human Expertise: A skilled photographer’s eye can capture specific angles and details that highlight a car’s best features.
The Future: Collaboration, Not Replacement
Instead of replacing photo studios, AI is more likely to become a collaborative tool. Studios can leverage AI for:
Automated Background Removal: Saving time on post-processing.
Image Consistency Checks: Ensuring every photo meets quality standards.
Virtual Staging: Creating different car settings for online listings.
Conclusion
The 360Booth® offers a unique solution for efficient and high-quality car photography. While AI has the potential to further enhance the process, it likely won’t replace the need for controlled studio environments and the expertise of professional photographers. In the future, studios will likely embrace AI as a valuable tool to streamline workflows and create even more compelling car imagery.
The car buying journey has shifted dramatically. Today, most car shoppers begin their search online, meticulously browsing virtual showrooms before setting foot on a dealership floor. In this digital landscape, high-quality car presentations are no longer a luxury—they’re a necessity.
That’s where 360Booth® comes in. It’s more than just a vehicle photo studio; it’s a powerful tool designed to supercharge your online sales and leave the competition in the dust. Here’s why:
The Power of Panoramic Perfection:
Increased Engagement: Studies by HubSpot: https://www.hubspot.com/ reveal that interactive content, like 360° product views, can increase engagement by up to 40%. 360Booth® allows customers to virtually walk around the car, inspecting every detail from the comfort of their couch. This immersive experience keeps them glued to your listings for longer.
Reduced Need for Physical Visits: According to Cox Automotive: https://www.coxautoinc.com/, 86% of car shoppers now research online before visiting a dealership. 360° photos provide a detailed picture of a car, potentially reducing the need for multiple in-person visits, streamlining the buying process for both customer and salesperson.
Boost in Perceived Value: High-quality, professional photos subconsciously influence a car’s perceived value. A https://www.cars.com/ study found that well-lit, clear photos can increase a car’s perceived value by up to $1,900. 360Booth®’s studio environment guarantees consistent, professional-grade shots that showcase every car in its best light.
Beyond the Studio: 360Booth®’s Winning Advantages:
Efficiency & Time Savings: 360Booth® streamlines the photography process. The rotating platform eliminates the need to constantly reposition the car, saving valuable time for both staff and customers.
Improved Inventory Turnover: Faster photography translates to faster uploads, meaning your inventory is online sooner and generating leads quicker.
Seamless Integration: 360Booth® integrates effortlessly with their new smart camera, SHOOT it ai that makes the photo capture idiot proof and speeding up photos to Market with real-time updates.
The Numbers Speak for Themselves:
Independent studies consistently demonstrate the positive impact of high-quality automotive photography:
Listings with pro like photos receive 4 times more inquiries than those with static images alone, specially with fake backgrounds.
Vehicles with studio photos views sell 14% faster on average.
Shoppers are 60% more likely to contact a seller after highend product images.
Investing in Success:
By incorporating 360Booth® into your sales strategy, you’re not just investing in a photo studio; you’re investing in a proven method to attract more buyers, convert leads faster, and ultimately, sell more cars.
Ready to take your online car sales to the next level?Contact 360Booth® today and learn how our innovative photo studio can turn virtual window-shoppers into loyal customers! @360booth
Sprout Social study: 59% of consumers say brand consistency across channels is important in their purchase decisions.
Marketing Land study: Consistent branding can increase revenue by up to 23%.
Specifics on Branded Vehicle Photos:
Dealer Teamwork found: Listings with dealership logos in photos received 21% more views and 37% more leads.
Cox Automotive study: Vehicles photographed with branded backdrops sold 17% faster than those with generic backgrounds.
TrueCar study: Cars with consistent and prominent branding in photos had a 10% higher average selling price.
Reasons for Increased Sales:
Professional photos: Attract more attention, inspire trust, and showcase the vehicle’s condition more accurately.
Consistent branding: Builds brand recognition, fosters trust, and creates a memorable customer experience.
Dealership logos: Offer reassurance and build trust with potential buyers, especially for online purchases.
Branded backgrounds: Create a cohesive look, enhance professionalism, and further solidify brand identity.
Remember:
High-quality photos are essential, but they’re not the only factor influencing sales. Price, condition, and vehicle details also play a crucial role.
Branding should be subtle and tasteful, avoiding overwhelming the viewer or obscuring the vehicle itself.
A/B testing different photo styles and branding elements can help you identify the most effective approach for your target audience.
Overall, the evidence strongly suggests that investing in professional photos and incorporating your brand identity into your vehicle photography can significantly increase online engagement, build TRUST, and ultimately lead to HIGHER CAR SALES.
In 2015, eBay conducted a study comparing listings with professional photos to those with basic or no photos. While not specific to eBay Motors, they found that listings with professional photos received 47% more views, 34% more bids, and sold for 19% more on average. This provides a general indication of the positive impact professional photos can have.
Third-party studies:
A 2017 study by BigCommerce found that products with high-quality photos saw a 21% increase in conversion rates compared to those with low-quality photos. This translates directly to increased sales.
A 2023 study by Bazaarvoice showed that 75% of consumers consider product images the most important factor in their online purchasing decisions. This highlights the critical role visuals play in influencing buyer behavior.
Anecdotal evidence:
Numerous eBay sellers, including those specializing in cars and motorcycles, report significant increases in sales and brand image after investing in professional photography for their listings. This anecdotal evidence supports the potential benefits observed in research data.
Additional factors:
Improved search ranking: eBay’s search algorithm factors in image quality. Listings with high-quality photos are more likely to rank higher in search results, increasing visibility and attracting more potential buyers.
Reduced buyer uncertainty: Detailed and professional photos showcase the condition and features of the vehicle more accurately, reducing buyer uncertainty and the risk of returns. This can lead to higher conversion rates and customer satisfaction.
Professionalism and trust: High-quality studio photos evoke a sense of professionalism and care, boosting trust and confidence in potential buyers. This can be particularly important for high-value items like cars and motorcycles.
While the exact percentage increase from professional studio photos on eBay Motors may not be publicly available, the evidence from various sources strongly suggests a positive and significant impact on sales. Considering the increased views, bids, conversion rates, and buyer trust, investing in professional photos can be a valuable strategy for eBay Motors sellers.
Remember, the benefits of high-quality photos extend beyond immediate sales. Building a strong brand image and fostering customer trust can lead to long-term success and repeat business.
Higher quality photos: 360Booth®s use specialized equipment and software to capture high-resolution photos of vehicles from all angles. This results in photos that are much sharper and more detailed than traditional photos.
More immersive experience: 360Booth® photos allow potential buyers to virtually explore a vehicle as if they were standing right next to it. This gives buyers a better sense of the vehicle’s size, shape, and features.
Increased online engagement: 360Booth® photos are more engaging than traditional photos, and they are more likely to keep potential buyers on a dealership’s website. This can lead to more leads and sales.
Improved brand awareness and trust: Using a 360Booth® to shoot photos of their vehicles shows that dealerships are investing in cutting-edge technology and that they are committed to providing potential buyers with the best possible experience. This can help to improve brand awareness and trust.
Here are some specific examples of how car dealerships are using 360booth photo studio with their camera, SHOOT it ai to benefit their businesses:
Increased sales: One dealership reported a 20% increase in sales after they started using a 360Booth® to shoot photos of their vehicles.
Reduced time to sell: Another dealership reported that the average time it took to sell a vehicle decreased by 15% after they started using a 360Booth®
Overall, 360Booth® photos can be a valuable asset for car dealerships. By using a 360Booth® to shoot high-quality, immersive photos with the SHOOT it AI camera of their vehicles, dealerships can increase sales, reduce time to sell, and improve customer satisfaction.
In addition to the benefits listed above, 360Booth® photos can also help car dealerships to:
Stand out from the competition: Many car dealerships still use traditional photos shooting outside and using fake backgrounds to market their vehicles. By using a 360Booth®, dealerships can differentiate themselves from the competition and attract more attention from potential buyers.
Build trust with customers: 360Booth® photos give potential buyers a better sense of the vehicle’s condition. This can help to build trust and make buyers more likely to purchase a vehicle from the dealership.
Overall, 360Booth® combined with SHOOT it ai smart camera can be a valuable asset for car dealerships of all sizes.
By investing in a 360Booth®, dealerships can improve their sales, marketing, and customer service.
Over our 26 years in the car photography industry, technology advances have tremendously improved how we capture vehicles today versus the early days. We’ve come a long way from the crude methods of the past, shooting vehicle with Sony’s Mavica camera using floppy disks. We’ve inspired our team at 360Booth® and now SHOOT it ai to solve real photography problems using smart AI, CV and automation.
The Path from Memory to AI
Initially, photographers had to rely solely on visual memory to manually remember shots and adjust things like lighting and zoom. This created inconsistent quality, lengthy times of shooting and required lengthy training. That’s why we developed the pioneering 360Booth® Photo Studio and our new SHOOT it ai smart camera to standardize conditions. However, photographers were still left to figure out specifics.
Introducing our patented SHOOT it ai smart Camera.
Our intelligent on-screen guidance takes the guesswork out of car photography. Let’s break down how it works:
Dynamic shot instructions guide to exact photo locations needed
A visual WTF (what’s the focus) button queues sample reference photos for any angle
Auto-adjustment of lights/apertures as conditions change
Preset and self-configured zooms to perfectly frame vehicles
The Results? Consistent Professional Photos in Half the Time.
By leveraging intelligent assistance, photographers require far less time and training to produce flawless photos. This camera guides users through lighting corrections, zoom directing and image enhancement automatically in real-time. For dealerships, this tech allows capturing pro product photos with very limited training.
The Future of Automotive Imaging
While our patented 360Booth® studios remain essential, our new SHOOT it ai smart camera intelligence takes it to the next level. As cameras continue evolving, our team strives to further simply complex photography tasks through AI. Just imagine built-in background reflection removal, automated window whitewashing and more! We look forward to advancing how auto dealers make vehicles shine through images with increasing smart enhancements down the road.
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
