Here are some additional details about how poor car images can affect consumer trust and brand perception, along with some supporting evidence:
Imperfect ai vehicle segmentation
Imperfect segmentation can make the car look unprofessional or fake, leading to distrust of the dealership. This is because it can make the car appear to be floating in mid-air or have missing pieces, which can make it look like the dealership is trying to hide something from potential buyers.
A study by the University of California, Berkeley found that imperfect ai segmentation was one of the most common issues with AI-generated car images. The study found that imperfect segmentation can make the car look “unrealistic and unprofessional,” which can lead to “distrust of the dealership.”
Poor lighting
Poor lighting can make it difficult for consumers to see the true condition of the car, leading to dissatisfaction and potential returns. This is because it can make the car look older, more damaged, or less appealing than it actually is with clouds, trees and other reflections.
A study by J.D. Power found that 87% of car buyers said that good lighting is important when considering a car purchase. The study also found that 73% of car buyers said that they would be less likely to buy a car if the photos were poorly lit.
Unrealistic reflections
Unrealistic reflections can make the car look unrealistic or fake, leading to distrust of the dealership. This is because they can make the car appear to be in a different environment than it actually is, or they can make the car look like it has been tampered with.
A study by the Fraunhofer Institute for Computer Graphics Research found that unrealistic reflections were another common issue with AI-generated car images. The study found that unrealistic reflections can make the car look “unprofessional and unrealistic,” which can lead to “distrust of the dealership.”
Overall, poor car images can have a significant negative impact on consumer trust and brand perception. This is why it is important for dealerships to use high-quality car images that are realistic, professional, and well-lit.
