Over our 26 years in the car photography industry, technology advances have tremendously improved how we capture vehicles today versus the early days. We’ve come a long way from the crude methods of the past, shooting vehicle with Sony’s Mavica camera using floppy disks. We’ve inspired our team at 360Booth and now SHOOT it ai to solve real photography problems using smart AI, CV and automation.
The Path from Memory to AI
Initially, photographers had to rely solely on visual memory to manually remember shots and adjust things like lighting and zoom. This created inconsistent quality, lengthy times of shooting and required lengthy training. That’s why we developed the pioneering 360Booth Photo Studio and our new SHOOT it ai smart camera to standardize conditions. However, photographers were still left to figure out specifics.
Introducing our patented SHOOT it ai smart Camera.
Our intelligent on-screen guidance takes the guesswork out of car photography. Let’s break down how it works:
- Dynamic shot instructions guide to exact photo locations needed
- A visual WTF (what’s the focus) button queues sample reference photos for any angle
- Auto-adjustment of lights/apertures as conditions change
- Preset and self-configured zooms to perfectly frame vehicles
The Results? Consistent Professional Photos in Half the Time.
By leveraging intelligent assistance, photographers require far less time and training to produce flawless photos. This camera guides users through lighting corrections, zoom directing and image enhancement automatically in real-time. For dealerships, this tech allows capturing pro product photos with very limited training.
The Future of Automotive Imaging
While our patented 360Booth studios remain essential, our new SHOOT it ai smart camera intelligence takes it to the next level. As cameras continue evolving, our team strives to further simply complex photography tasks through AI. Just imagine built-in background reflection removal, automated window whitewashing and more! We look forward to advancing how auto dealers make vehicles shine through images with increasing smart enhancements down the road.
