Visual Appeal: 

High-quality, professional photos significantly improve the visual appeal of the vehicles. They allow potential buyers to see the car from the best angles in the best light, without distractions and fake backgrounds. 

Buyer Experience: 

Good imagery can replace in-store car tours, allowing buyers to inspect the details of the vehicle as closely as possible online.

Digital Marketing: 

Impactful images are crucial for the digital marketing of dealerships. They can be a deciding factor in a buyer’s journey, influencing their interest and purchase decisions.

Brand Authority: 

The quality of the images represents the authority and professionalism of the dealership. Poor-quality images sitting on dealers lots with poor light lighting Shadows and tons of distractions in the background may convey a lack of professionalism and trustworthiness. Especially if they’re engaging in fake backgrounds.

Sales Conversion: 

Studies show that visual information can increase sales by 65% more than verbal information. Professional photos in a 360Booth establish credibility and attract more potential customers.

In summary, professional vehicle photography in a 360Booth is not just an option but a necessity for car retailers to stand out in the competitive online market and to convey a professional image that wins buyers’ trust.

Red SUV in a 360Booth car photo studio

Source: Conversation with Copilot, 5/28/2024

  1. The Complete Guide for Car Dealership Photography – Spyne.
  2. How Dealers Approach Vehicle Photography Differently in Today’s Digital
  3. Why Car Dealerships Need Professional Photos – slazzer.com
  4. Dealer Stock Photo: Importance in Car Sales – spyne.ai
  5. Dealer Stock Photo: Importance in Car Sales – spyne.ai
  6. Vehicle Photography – Automotive Advertising Services – CarData, Inc..