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Before 2011, Airbnb had no photo policy and no one was booking. Instead of going high-tech and revamping their platform, they went low-tech and switched to professional photos. Instant 2x-3x booking increase and improved rents on listings. The takeaway for dealers, if you're offering Craigslist-style photos and thinking about a high-tech upgrade check out the Airbnb graph and then call us.