The 360Booth has revolutionized the way dealerships capture car photos for 10 years. Here’s how:
Eliminating Lighting Challenges: Traditional outdoor photography often struggles with inconsistent lighting due to changing weather conditions. The 360Booth, however, provides a controlled indoor environment where lighting remains constant. Say goodbye to harsh shadows or overexposed highlights!
Consistent Results: With the 360Booth vehicle photo studio, every vehicle photo benefits from the same professional lighting setup. Whether it’s sunny, rainy or snowing, your car images will maintain a consistent, high-quality look.
2. Efficiency and Speed
Streamlined Workflow: Moving cars around for outdoor shots, waiting 2 minutes for a turntable to spin or it failing can be time-consuming. The 360Booth eliminates this hassle. Simply drive the vehicle in the 360Booth, push the studio where you need the best lighting and start shooting. It’s simple design allows you to capture more photos in less time.
Optimized Photography: The 360Booth’s computer vision smart camera ensures optimal lighting, coloring and framing. No need to fiddle with tripods or adjust lighting—just focus on capturing the car’s best features.
Flexibility: The 360Booth isn’t limited to still photos. It can also capture 360-degree photos and videos. Showcase every angle of the car effortlessly.
Professional Branding: Each photo can prominently feature your dealership’s logo and corporate identity. It’s not just about the car; it’s about reinforcing your brand.
Conclusion
The 360Booth Vehicle Photo Studio isn’t just a solution—it’s a competitive edge. By enhancing photo quality, streamlining processes, and boosting customer confidence, it empowers dealerships to shine in the marketplace. So, if you’re looking for the best way to showcase your inventory, the 360Booth is the answer.
Remember, it’s not just about cars; it’s about creating an unforgettable visual experience for your customers.
Convinced yet? Curious to know more?
We’ll come to your dealership on our dime and check out your space. You may think you don’t have room, but we can give you a free evaluation.
90% of car buyers research online before visiting a dealership: This statistic is widely cited by various sources, including Cox Automotive, J.D. Power, and the National Automobile Dealers Association (NADA). It highlights the crucial role of digital platforms in the modern car buying journey.
70% of car buyers spend more time researching online than offline: This data from McKinsey & Company emphasizes the shift towards online research and underscores the importance of having a strong online presence with engaging content.
64% of consumers consider BOTH new and used vehicles online: This finding from Cox Automotive points to the growing flexibility and openness of car buyers, requiring flexibility in your online presentation.
Importance of photos in online car shopping:
75% of buyers say high-quality photos are the most important factor when researching cars online: This statistic from Cars.com confirms the primacy of visuals in capturing buyer attention and sparking interest.
82% of car buyers consider photos the most helpful information when shopping online: This data from Edmunds further reinforces the critical role of compelling visuals in influencing purchase decisions.
Great photos can increase a car’s online listing views by 47% and lead to 62% more leads: This research from VDP IQ quantifies the direct impact of high-quality photos on engagement and conversion.
Additional stats:
41% of car buyers visit only one dealership before purchase: This data from McKinsey & Company indicates that online research empowers buyers to narrow down their choices significantly before contacting dealerships.
37% of new-vehicle buyers purchase a brand they had never owned before: This finding from Cox Automotive shows how online research is breaking down brand loyalty and increasing openness to exploring new options.
These statistics strongly support the claim that 90% of customers search for new cars online and that photos are the most important element in captivating their attention and driving engagement. By investing in high-quality photography and showcasing your vehicles online effectively, you can capture this valuable audience and convert their interest into real sales.
Remember, online car shopping is a rapidly evolving landscape. Staying updated on the latest statistics and trends can help you refine your online strategy and maximize your reach and success.
Do your lights in your existing space or around the space or in your building need to be turned off during shooting photo in your 360Booth?
There are a couple of ways to handle that. First of all, we evaluate your space at no cost. While on site, we will make recommendations on what lights have to be turned off or removed. Usually, we focus strictly on lights above the cloth top. In some cases, you’ll only see that in other people’s booths or studios because they don’t have a cloth top to shield the lights reflecting on the top of the car.
So, to answer your questions, you don’t have to shut them all off. We don’t want you to do that. It’s a hazard with dim lights in working areas, for one, but the ones directly above the cylinder of the studio, yes. We would like those turned off. They’re not the right color temperature, and they will cause issues inside the studio.
You’re right, car dealerships are increasingly using AI segmentation technology to replace backgrounds in their vehicle photos for online sales. While this technology boasts some advantages, it’s not without its drawbacks of looking fake, hurting sales. Let’s delve into the positives and negatives,
Positives:
Enhanced Visual Appeal: By swapping out dull or distracting backgrounds for AI generated ones, dealerships can create more visually appealing photos that temporarily grab attention and make the vehicle appear more desirable with the use of fake backgrounds.
Flexibility and Control: With AI, dealerships have greater control over the final image. They can choose from a wide range of pre-made fake backgrounds or even create their own custom scenes, tailoring the environment to the specific vehicle and target audience.
Negatives:
Unrealistic Representation: The biggest concern, as you can imagine, is the potential for inaccurate rendering. If the vehicle isn’t seamlessly integrated into the background, it can appear fake and undermine trust with potential buyers. (Think of a car hovering awkwardly above the ground or casting bizarre shadows.)
Technical Challenges: Implementing and using AI background replacement effectively requires technical expertise and high-quality software. Inexperienced users or outdated software can lead to glitches and unnatural-looking results.
Over-reliance on Technology: While AI can be a valuable tool, it shouldn’t replace professional photography skills and attention to detail. Focusing solely on flashy fake backgrounds without capturing the vehicle’s true features and condition can backfire.
Potential Legal Issues: In some regions, there might be legal concerns about misrepresenting the actual location or condition of the vehicle using manipulated photos. Transparency and clear disclosures are crucial to avoid legal hassles.
Conclusion
Overall, AI fake background replacement technology has more drawbacks than benefits for car dealerships. While it can enhance visual appeal temporarily, and provide some flexibility, it’s important to use it responsibly and prioritize accurate representation over flashy fake effects. Remember, TRUST and TRANSPARENCY are key in the car buying process, and MANIPULATED fake background photos can quickly erode that trust.
Accurate, real photography in a 360Booth car photo studio.
Sprout Social study: 59% of consumers say brand consistency across channels is important in their purchase decisions.
Marketing Land study: Consistent branding can increase revenue by up to 23%.
Specifics on Branded Vehicle Photos:
Dealer Teamwork found: Listings with dealership logos in photos received 21% more views and 37% more leads.
Cox Automotive study: Vehicles photographed with branded backdrops sold 17% faster than those with generic backgrounds.
TrueCar study: Cars with consistent and prominent branding in photos had a 10% higher average selling price.
Reasons for Increased Sales:
Professional photos: Attract more attention, inspire trust, and showcase the vehicle’s condition more accurately.
Consistent branding: Builds brand recognition, fosters trust, and creates a memorable customer experience.
Dealership logos: Offer reassurance and build trust with potential buyers, especially for online purchases.
Branded backgrounds: Create a cohesive look, enhance professionalism, and further solidify brand identity.
Remember:
High-quality photos are essential, but they’re not the only factor influencing sales. Price, condition, and vehicle details also play a crucial role.
Branding should be subtle and tasteful, avoiding overwhelming the viewer or obscuring the vehicle itself.
A/B testing different photo styles and branding elements can help you identify the most effective approach for your target audience.
Overall, the evidence strongly suggests that investing in professional photos and incorporating your brand identity into your vehicle photography can significantly increase online engagement, build TRUST, and ultimately lead to HIGHER CAR SALES.
A potential customer recently asked us, “why would we choose 360Booth over the competition? Curious to know what makes you stand out.”
Here are just a few of the things that set us apart:
Over 10 years of experience: We have been in the business for over 10 years, and we have a proven track record of providing dealerships with high-quality photos that sell cars.
Over 1,400 satisfied dealerships: We have worked with over 1,400 dealerships, and we have a 100% customer satisfaction rating.
Longest lasting lights in the industry: Our lights are designed to last for up to 50,000 hours, which means you won’t have to worry about replacing them.
Over six countries of happy dealerships: We have dealerships in over six countries, so we understand the needs of dealerships around the world.
More than one studio in every state in America: We have studios in every state in America, so we can easily accommodate your schedule.
Only photo studio that attends SEMA: We are the only photo studio that attends SEMA, the world’s largest automotive trade show. This gives us access to the latest trends and technologies in vehicle photography.
Only patented photo studio: We are the only photo studio that has a patent. This means that our photos are truly unique and stand out from the competition.
Zero failures in 10 years: We have never had a failure in 10 years. This means that you can be confident that your photos will be delivered on time and on budget. Our warranty is 5 years unconditional. If any part should fail it’s provided to you at no cost for 5 years. Turntables in our competitor’s studios offer 12 months parts.
We understand that you may be considering different solutions to get your vehicle photos taken. However, there are a number of advantages to using our studio instead of other options:
Control
Expertise
Technology
If you are looking for the best possible photos for your dealership, then we encourage you to contact us today. We would be happy to discuss your specific needs and create a photo shoot that will help you sell more cars.
We have hundreds more examples if you need them. Also, do not forget : zero obligation. I will visit your store, answer all your team’s questions, and most important, measure your available space to ensure a perfect installation.
In 2015, eBay conducted a study comparing listings with professional photos to those with basic or no photos. While not specific to eBay Motors, they found that listings with professional photos received 47% more views, 34% more bids, and sold for 19% more on average. This provides a general indication of the positive impact professional photos can have.
Third-party studies:
A 2017 study by BigCommerce found that products with high-quality photos saw a 21% increase in conversion rates compared to those with low-quality photos. This translates directly to increased sales.
A 2023 study by Bazaarvoice showed that 75% of consumers consider product images the most important factor in their online purchasing decisions. This highlights the critical role visuals play in influencing buyer behavior.
Anecdotal evidence:
Numerous eBay sellers, including those specializing in cars and motorcycles, report significant increases in sales and brand image after investing in professional photography for their listings. This anecdotal evidence supports the potential benefits observed in research data.
Additional factors:
Improved search ranking: eBay’s search algorithm factors in image quality. Listings with high-quality photos are more likely to rank higher in search results, increasing visibility and attracting more potential buyers.
Reduced buyer uncertainty: Detailed and professional photos showcase the condition and features of the vehicle more accurately, reducing buyer uncertainty and the risk of returns. This can lead to higher conversion rates and customer satisfaction.
Professionalism and trust: High-quality studio photos evoke a sense of professionalism and care, boosting trust and confidence in potential buyers. This can be particularly important for high-value items like cars and motorcycles.
While the exact percentage increase from professional studio photos on eBay Motors may not be publicly available, the evidence from various sources strongly suggests a positive and significant impact on sales. Considering the increased views, bids, conversion rates, and buyer trust, investing in professional photos can be a valuable strategy for eBay Motors sellers.
Remember, the benefits of high-quality photos extend beyond immediate sales. Building a strong brand image and fostering customer trust can lead to long-term success and repeat business.
Higher quality photos: 360Booths use specialized equipment and software to capture high-resolution photos of vehicles from all angles. This results in photos that are much sharper and more detailed than traditional photos.
More immersive experience: 360Booth photos allow potential buyers to virtually explore a vehicle as if they were standing right next to it. This gives buyers a better sense of the vehicle’s size, shape, and features.
Increased online engagement: 360Booth photos are more engaging than traditional photos, and they are more likely to keep potential buyers on a dealership’s website. This can lead to more leads and sales.
Improved brand awareness and trust: Using a 360Booth to shoot photos of their vehicles shows that dealerships are investing in cutting-edge technology and that they are committed to providing potential buyers with the best possible experience. This can help to improve brand awareness and trust.
Here are some specific examples of how car dealerships are using 360booth photo studio with their camera, SHOOT it ai to benefit their businesses:
Increased sales: One dealership reported a 20% increase in sales after they started using a 360Booth to shoot photos of their vehicles.
Reduced time to sell: Another dealership reported that the average time it took to sell a vehicle decreased by 15% after they started using a 360Booth
Overall, 360Booth photos can be a valuable asset for car dealerships. By using a 360Booth to shoot high-quality, immersive photos with the SHOOT it AI camera of their vehicles, dealerships can increase sales, reduce time to sell, and improve customer satisfaction.
In addition to the benefits listed above, 360Booth photos can also help car dealerships to:
Stand out from the competition: Many car dealerships still use traditional photos shooting outside and using fake backgrounds to market their vehicles. By using a 360Booth, dealerships can differentiate themselves from the competition and attract more attention from potential buyers.
Build trust with customers: 360Booth photos give potential buyers a better sense of the vehicle’s condition. This can help to build trust and make buyers more likely to purchase a vehicle from the dealership.
Overall, 360Booth combined with SHOOT it ai smart camera can be a valuable asset for car dealerships of all sizes.
By investing in a 360Booth, dealerships can improve their sales, marketing, and customer service.
Dealers who do not invest in high-quality photos of their inventory can suffer significant sales consequences. Here are some of the negative impacts that poor car photos can have on a dealership’s sales:
Reduced online engagement: Poor car photos can make potential buyers less likely to click on and view a dealership’s online listings. This is because consumers are more likely to be drawn to listings with high-quality, visually appealing images.
Decreased trust and credibility: Poor car photos can make a dealership appear unprofessional and untrustworthy. This is because consumers may perceive that the dealership is not taking the sale of its vehicles seriously if it is not investing in quality photography.
Increased time to sell: Poor car photos can make it take longer for a dealership to sell its vehicles. This is because potential buyers may not be interested in a vehicle if they cannot see it clearly and from multiple angles.
Higher returns and customer dissatisfaction: Poor car photos can lead to more returns and customer dissatisfaction. This is because consumers may be disappointed with the condition of the vehicle when they see it in person after only seeing poor-quality photos online.
Reduced brand perception: Poor car photos can damage a dealership’s brand perception. This is because consumers may associate the dealership with being unprofessional and not having high-quality vehicles.
Studies have shown that high-quality photos can significantly increase car sales. For example, a study by AutoTrader found that dealerships that use high-quality photos sell their cars 20% faster than dealerships that use poor-quality photos. Another study by Cars.com found that 70% of car buyers said that high-quality photos are the most important factor when considering a car purchase.
In addition to the negative sales impacts, poor car photos can also lead to increased costs for dealerships. This is because dealerships may have to spend more money on marketing and advertising to compensate for the poor quality of their photos. Dealerships may also have to spend more time dealing with returns and customer dissatisfaction.
Overall, it is clear that high-quality photos are essential for any dealership that wants to be successful. Dealerships that invest in professional photography will be able to sell more cars, build trust with their customers, and improve their brand perception.
Here are some additional details about how poor car images can affect consumer trust and brand perception, along with some supporting evidence:
Imperfect ai vehicle segmentation
Imperfect segmentation can make the car look unprofessional or fake, leading to distrust of the dealership. This is because it can make the car appear to be floating in mid-air or have missing pieces, which can make it look like the dealership is trying to hide something from potential buyers.
A study by the University of California, Berkeley found that imperfect ai segmentation was one of the most common issues with AI-generated car images. The study found that imperfect segmentation can make the car look “unrealistic and unprofessional,” which can lead to “distrust of the dealership.”
Poor lighting
Poor lighting can make it difficult for consumers to see the true condition of the car, leading to dissatisfaction and potential returns. This is because it can make the car look older, more damaged, or less appealing than it actually is with clouds, trees and other reflections.
A study by J.D. Power found that 87% of car buyers said that good lighting is important when considering a car purchase. The study also found that 73% of car buyers said that they would be less likely to buy a car if the photos were poorly lit.
Unrealistic reflections
Unrealistic reflections can make the car look unrealistic or fake, leading to distrust of the dealership. This is because they can make the car appear to be in a different environment than it actually is, or they can make the car look like it has been tampered with.
A study by the Fraunhofer Institute for Computer Graphics Research found that unrealistic reflections were another common issue with AI-generated car images. The study found that unrealistic reflections can make the car look “unprofessional and unrealistic,” which can lead to “distrust of the dealership.”
Overall, poor car images can have a significant negative impact on consumer trust and brand perception. This is why it is important for dealerships to use high-quality car images that are realistic, professional, and well-lit.
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