Lights outside your 360Booth® vehicle photo studio

by | Jan 20, 2024 | FAQs

Do your lights in your existing space or around the space or in your building need to be turned off during shooting photo in your 360Booth®?

There are a couple of ways to handle that. First of all, we evaluate your space at no cost. While on site, we will make recommendations on what lights have to be turned off or removed. Usually, we focus strictly on lights above the cloth top. In some cases, you’ll only see that in other people’s booths or studios because they don’t have a cloth top to shield the lights reflecting on the top of the car.

So, to answer your questions, you don’t have to shut them all off. We don’t want you to do that. It’s a hazard with dim lights in working areas, for one, but the ones directly above the cylinder of the studio, yes. We would like those turned off. They’re not the right color temperature, and they will cause issues inside the studio.

Should I Use AI for My Car Photos?

Should I Use AI for My Car Photos?

by | Jan 16, 2024 | FAQs, Solutions

You’re right, car dealerships are increasingly using AI segmentation technology to replace backgrounds in their vehicle photos for online sales. While this technology boasts some advantages, it’s not without its drawbacks of looking fake, hurting sales. Let’s delve into the positives and negatives,

Positives:

  • Enhanced Visual Appeal: By swapping out dull or distracting backgrounds for AI generated ones, dealerships can create more visually appealing photos that temporarily grab attention and make the vehicle appear more desirable with the use of fake backgrounds.
  • Flexibility and Control: With AI, dealerships have greater control over the final image. They can choose from a wide range of pre-made fake backgrounds or even create their own custom scenes, tailoring the environment to the specific vehicle and target audience.
Car with an AI background

Negatives:

  • Unrealistic Representation: The biggest concern, as you can imagine, is the potential for inaccurate rendering. If the vehicle isn’t seamlessly integrated into the background, it can appear fake and undermine trust with potential buyers. (Think of a car hovering awkwardly above the ground or casting bizarre shadows.)
  • Technical Challenges: Implementing and using AI background replacement effectively requires technical expertise and high-quality software. Inexperienced users or outdated software can lead to glitches and unnatural-looking results.
  • Over-reliance on Technology: While AI can be a valuable tool, it shouldn’t replace professional photography skills and attention to detail. Focusing solely on flashy fake backgrounds without capturing the vehicle’s true features and condition can backfire.
  • Potential Legal Issues: In some regions, there might be legal concerns about misrepresenting the actual location or condition of the vehicle using manipulated photos. Transparency and clear disclosures are crucial to avoid legal hassles.

Conclusion

Overall, AI fake background replacement technology has more drawbacks than benefits for car dealerships. While it can enhance visual appeal temporarily, and provide some flexibility, it’s important to use it responsibly and prioritize accurate representation over flashy fake effects. Remember, TRUST and TRANSPARENCY are key in the car buying process, and MANIPULATED fake background photos can quickly erode that trust.

Real photography in a 360Booth® car photo studio.

Accurate, real photography in a 360Booth® car photo studio.

What Are the Advantages of 360Booth®?

What Are the Advantages of 360Booth®?

by | Dec 27, 2023 | FAQs, Solutions

A potential customer recently asked us, “why would we choose 360Booth® over the competition? Curious to know what makes you stand out.”

Here are just a few of the things that set us apart:

  • Over 10 years of experience: We have been in the business for over 10 years, and we have a proven track record of providing dealerships with high-quality photos that sell cars.
  • Over 1,400 satisfied dealerships: We have worked with over 1,400 dealerships, and we have a 100% customer satisfaction rating.
  • Longest lasting lights in the industry: Our lights are designed to last for up to 50,000 hours, which means you won’t have to worry about replacing them. 
  • Over six countries of happy dealerships: We have dealerships in over six countries, so we understand the needs of dealerships around the world.
  • More than one studio in every state in America: We have studios in every state in America, so we can easily accommodate your schedule.
  • Only photo studio that attends SEMA: We are the only photo studio that attends SEMA, the world’s largest automotive trade show. This gives us access to the latest trends and technologies in vehicle photography.
  • Only patented photo studio: We are the only photo studio that has a patent. This means that our photos are truly unique and stand out from the competition.
  • Zero failures in 10 years: We have never had a failure in 10 years. This means that you can be confident that your photos will be delivered on time and on budget. Our warranty is 5 years unconditional. If any part should fail it’s provided to you at no cost for 5 years. Turntables in our competitor’s studios offer 12 months parts. 

We understand that you may be considering different solutions to get your vehicle photos taken. However, there are a number of advantages to using our studio instead of other options:

  • Control
  • Expertise
  • Technology

If you are looking for the best possible photos for your dealership, then we encourage you to contact us today. We would be happy to discuss your specific needs and create a photo shoot that will help you sell more cars.

Please check out these real world examples. 

We have hundreds more examples if you need them. Also, do not forget : zero obligation. I will visit your store, answer all your team’s questions, and most important, measure your available space to ensure a perfect installation.

What Can We Learn from eBay Motors?

What Can We Learn from eBay Motors?

by | Dec 20, 2023 | FAQs, News

eBay’s own research:

  • In 2015, eBay conducted a study comparing listings with professional photos to those with basic or no photos. While not specific to eBay Motors, they found that listings with professional photos received 47% more views, 34% more bids, and sold for 19% more on average. This provides a general indication of the positive impact professional photos can have.

Third-party studies:

  • A 2017 study by BigCommerce found that products with high-quality photos saw a 21% increase in conversion rates compared to those with low-quality photos. This translates directly to increased sales.
  • A 2023 study by Bazaarvoice showed that 75% of consumers consider product images the most important factor in their online purchasing decisions. This highlights the critical role visuals play in influencing buyer behavior.

Anecdotal evidence:

  • Numerous eBay sellers, including those specializing in cars and motorcycles, report significant increases in sales and brand image after investing in professional photography for their listings. This anecdotal evidence supports the potential benefits observed in research data.

Additional factors:

  • Improved search ranking: eBay’s search algorithm factors in image quality. Listings with high-quality photos are more likely to rank higher in search results, increasing visibility and attracting more potential buyers.
  • Reduced buyer uncertainty: Detailed and professional photos showcase the condition and features of the vehicle more accurately, reducing buyer uncertainty and the risk of returns. This can lead to higher conversion rates and customer satisfaction.
  • Professionalism and trust: High-quality studio photos evoke a sense of professionalism and care, boosting trust and confidence in potential buyers. This can be particularly important for high-value items like cars and motorcycles.

While the exact percentage increase from professional studio photos on eBay Motors may not be publicly available, the evidence from various sources strongly suggests a positive and significant impact on sales. Considering the increased views, bids, conversion rates, and buyer trust, investing in professional photos can be a valuable strategy for eBay Motors sellers.

Remember, the benefits of high-quality photos extend beyond immediate sales. Building a strong brand image and fostering customer trust can lead to long-term success and repeat business.

How Can Bad Car Photos Affect Sales?

How Can Bad Car Photos Affect Sales?

by | Nov 28, 2023 | FAQs

Dealers who do not invest in high-quality photos of their inventory can suffer significant sales consequences. Here are some of the negative impacts that poor car photos can have on a dealership’s sales:

  1. Reduced online engagement: Poor car photos can make potential buyers less likely to click on and view a dealership’s online listings. This is because consumers are more likely to be drawn to listings with high-quality, visually appealing images.
  2. Decreased trust and credibility: Poor car photos can make a dealership appear unprofessional and untrustworthy. This is because consumers may perceive that the dealership is not taking the sale of its vehicles seriously if it is not investing in quality photography.
  3. Increased time to sell: Poor car photos can make it take longer for a dealership to sell its vehicles. This is because potential buyers may not be interested in a vehicle if they cannot see it clearly and from multiple angles.
  4. Higher returns and customer dissatisfaction: Poor car photos can lead to more returns and customer dissatisfaction. This is because consumers may be disappointed with the condition of the vehicle when they see it in person after only seeing poor-quality photos online.
  5. Reduced brand perception: Poor car photos can damage a dealership’s brand perception. This is because consumers may associate the dealership with being unprofessional and not having high-quality vehicles.

Studies have shown that high-quality photos can significantly increase car sales. For example, a study by AutoTrader found that dealerships that use high-quality photos sell their cars 20% faster than dealerships that use poor-quality photos. Another study by Cars.com found that 70% of car buyers said that high-quality photos are the most important factor when considering a car purchase.

In addition to the negative sales impacts, poor car photos can also lead to increased costs for dealerships. This is because dealerships may have to spend more money on marketing and advertising to compensate for the poor quality of their photos. Dealerships may also have to spend more time dealing with returns and customer dissatisfaction.

Overall, it is clear that high-quality photos are essential for any dealership that wants to be successful. Dealerships that invest in professional photography will be able to sell more cars, build trust with their customers, and improve their brand perception.

How Does 360Booth® Sell More Cars in Less Time?

How Does 360Booth® Sell More Cars in Less Time?

by | Nov 22, 2023 | FAQs, Featured

  • 96% of online car shoppers find professional photos to be very important when making a decision to purchase a car
  • 98% of car buyers would be willing to pay more for a car that has high-quality photos.
  • 72% of car buyers have said that they would not buy a car without seeing high-quality photos of it first.
  • 75% of car buyers say that professional photos make a car look more appealing.
  • 69% of car buyers say that professional photos help them to trust the dealer.
  • 68% of car buyers say that professional photos make the car buying process seem more professional.

These statistics show that high-quality photos are essential for selling cars online. And 360Booth® is the best in the industry at providing high-quality photos.

In addition to the statistics above, here are some other reasons why 360Booth® is the best choice for selling cars online:

  • 360 Booth is the only patented vehicle photo studio on the market.
  • 360Booth® uses proprietary technology to capture stunning 360/videos photos of vehicles.
  • 360Booth®’s photos are so high-quality that they make vehicles look brand new, even if they are used.
  • 360Booth®’s photos are so realistic that customers feel like they are actually in the car.

If you are looking to sell more cars online, then you need to invest in a 360Booth® vehicle photo studio. It is the best way to showcase your inventory and make a lasting impression on potential customers.

Red sports car inside a 360Booth® Car Photo Studio