The Power of Great Photos in Online Vehicle Sales

by Jay Smithweck | Nov 22, 2023 | Solutions

In today’s digital age, buying a vehicle often begins with an online search. Potential customers scroll through websites and listings, viewing photo after photo as they evaluate makes and models. That’s why in online vehicle sales, quality images are critical.

According to 360Booth®, using top-notch photos can increase sales by up to 38%. But what makes a vehicle photo “great” for catching buyers’ eyes?

It Starts With Production Value

Simply snapping a quick phone pic in dim garage lighting does little to inspire buyers or highlight a vehicle’s best attributes. With 360Booth® photo studio solution, vehicles are captured in a professional studio environment specially crafted just for cars. 360Booth® it all for clear, dramatic, high-quality shots.

The Focus is on Showcasing the Vehicle

360Booth® focuses solely on making the vehicle look its absolute best. Flaws disappear while stand-out features shine when done by studio pros. The car itself steals the spotlight.

Consistency Sells the Brand

Maintaining consistent quality, angles and formatting across all vehicle photos creates a professional, premium presentation. With 360Booth® in use at 1,400+ dealerships in 6 countries and counting, they’re setting the standard for vehicle photo studios everywhere. And these great photos help sell more cars thanks to their polished, attention-grabbing appeal.

So when amazing photos boost clicks, engagement and sales, 360Booth® achieving photography excellence simple. Contact their team today to learn more about their patented photo studio and how it translates to online success.

10 Best Practices for Clean Vehicle Photos

by Jay Smithweck | Nov 16, 2023 | Solutions

Sure, here are 10 best practices to keep things, big objects, and trash away from vehicle photo studios:

1. Implement a clear studio maintenance policy. Establish clear guidelines for keeping the studio area clean and organized. This policy should outline the responsibilities of both studio staff and visiting photographers.
2. Designate a storage area for large objects. Provide a designated area where photographers can store large objects, such as props, equipment, and personal belongings. This will help to prevent these items from cluttering up the studio space.
3. Install trash receptacles in convenient locations. Place trash cans throughout the studio area, making it easy for photographers to dispose of waste properly. Regularly empty these trash cans to prevent overflow.
4. Use signage to promote cleanliness. Post signs reminding both staff and photographers to keep the studio clean and free of debris. Use clear and concise language that encourages responsible behavior.
5. Conduct regular cleaning checks. Schedule regular cleaning checks to ensure that the studio area is maintained to a high standard. This could involve daily spot checks or more thorough weekly cleanings.
6. Provide cleaning supplies for studio staff. Make sure that studio staff have access to cleaning supplies, such as mops, brooms, dustpans, and trash bags. This will enable them to quickly address any messes or spills.
7. Encourage photographers to clean up after themselves. Remind photographers to tidy up the studio area after each use. This could involve putting away props, disposing of trash, and sweeping up any debris.
8. Offer incentives for cleanliness. Consider implementing a reward system to encourage studio staff and photographers to maintain a clean and organized space. This could involve prizes, recognition, or other forms of appreciation.
9. Address the issue with senior management. Bring the issue of studio cleanliness to the attention of senior management. Discuss the negative impact that a cluttered studio can have on photo quality and overall professionalism.
10. Schedule regular inspections with GMs. Establish a schedule for GMs to conduct regular inspections of the studio area. This will help to identify and address any cleanliness issues promptly.

In addition to these best practices, here are a few suggestions for senior management and GMs in regards to visiting studios for weekly or monthly inspections:

• Create a checklist of items to inspect. Develop a detailed checklist of items to assess during studio inspections. This could include checking for cleanliness, organization, and the availability of necessary supplies.
• Provide feedback to studio staff. Offer constructive feedback to studio staff regarding their efforts to maintain cleanliness. Acknowledge their successes and identify areas for improvement.
• Hold staff accountable for cleanliness. Implement clear expectations for studio cleanliness and enforce them consistently. Address any recurring issues with individual staff members or by conducting retraining sessions.
• Invest in studio maintenance. Allocate sufficient resources to maintain the studio in a clean and professional condition. This could include hiring additional cleaning staff or investing in upgraded equipment.
• Empower GMs to address cleanliness issues. Provide GMs with the authority to address cleanliness issues directly with studio staff. This will enable them to take immediate action and ensure that standards are maintained.

By implementing these best practices and suggestions, you can help to ensure that your vehicle photo studios remain clean, organized, and conducive to capturing high-quality images.