I've measured my space and I do not have the height for your studio of 10 ft. How can you help?

Probably the coolest thing over the past six years is that I have reached only the one-percenters of the car industry who really are wanting to take their business to the next level with better photos. It’s so much fun.

The question is, “I’ve looked at your specs, Jay, and I don’t have the 11 feet of minimum clearance. Your studio is at 10 feet. I only have 10 feet of clearance. Can you help? What can you do?”

Great news. Right now, we do not charge to customize your studio at all. We have made them smaller; we’ve made them bigger, and we’ve definitely made them shorter at no cost to you.

So, thank you for doing the due diligence of measuring your space. I love it when you guys send me the photos with the dimensions of length, width, and height of it. I want to get a better idea of what I’m looking into when I visit.

But, to answer your question, if you don’t have the height, when I visit, I properly measure for placement, and we will chop your studio down. It will not affect the photos, and I will not charge you for that.

 

Why do I need to turn off or remove other lights in 360Booth®?

Do your lights in your existing space, or around the space, or in your building need to be turned off during shooting?

There are a couple of ways to handle that. First of all, I evaluate your space. I will make recommendations on what lights have to be turned off or removed. Usually, I focus strictly on above the cloth top. In some cases, you’ll only see that in other people’s booths or studios because they don’t have a cloth top to shield the lights reflecting on the top of the car.

So, to answer your questions, you don’t have to shut them all off. I don’t want you to do that. It’s a hazard, for one, but the ones directly above the cylinder of the studio, yes. We would like those turned off. They’re not the right color temperature, and they will cause issues inside the studio.

 

What happens if direct Sun hits the studio?

What happens if the sun enters the studio from an open window, skylight, or garage door?

Hopefully, it doesn’t last long. It’s not going to hurt the studio at all. Worst-case scenario is if the sun is bright enough, which, it’d be hard to be brighter than our lights in the studio, but if it is, and lower, it will penetrate the plastic, and it will cast a shadow of the steel structure in the background. We’ve never had that complaint, but visually, if the sun hits the studio directly from an open window, a door, or a skylight, it will give spots on your car, but it will also penetrate the plastic and show the outline of the steel frame.

 

Do my shop/ building lights have to be removed near or in the studio space?

The questions you have today are “why can’t I have lights above my studio? Why do I have to block my skylight?”

It’s simple. It’s a theory, but I’m not a huge fan of having softbox or lights on top of my vehicle when I shoot the photos. That’s why we have a white cloth. The other reason is that we direct the light at the vehicle so it has a very vivid and sharp, exact representation of the color. If you start leaving your lights on above the studio, it’s going to add a shade of yellow to your room, and people are going to say, “Hey boss! Why are the photos looking a little yellowish?” Your photographer is going to struggle to get rid of that hue of color because the light temperature is not white light, like ours.

The other issue is, when I evaluated it, hopefully I didn’t miss that you had a skylight, and I asked you to cover it. We don’t want anything penetrating through the top, so that is why we’ve asked you to turn off or move your lights directly above the studio or cover your skylight.

 

Why isn't 360Booth® motorized?

360Booth® is not motorized. The purpose for not motorizing it is to give you value. How do we build value? It is by making a product that stands tall and operates 24/7 for as long as possible.

Turntables start at 13,000. You install them. Truck turntables are 18,000. Those are both above-ground, and the Cadillac–the 20,000-pound, 18-foot, in-the-ground–is in excess of 45,000. You put it in the ground.

360Booth® is not motorized. We are proud of that. You simply just push it in the direction you need your light, and it is that simple. They’re not failing, and that’s why 360Booth® is leading the pack.
 

 

Do I need to black out my garage door windows?

Does your space need to have the doors or windows blacked out? It’s a great question.

Let me tell you one thing. If you haven’t heard, I visit–personally visit–at zero obligation. In six years I’ve never asked for a check. There is no pressure to get a check. My goal is to make sure you fully understand what you’re getting into; if it fits in your space; do you have the process, or how we can set up a process to make it easy.

But to answer your question about blacking out doors and windows:

When I evaluate your space, I look for that exact thing. Many times, because of the year and the sun angles, I actually wouldn’t do anything until I get there and/or after the studio has been installed. The worst-case scenario that could happen is that I would have a skylight directly above my studio. If that’s the case, I probably would cover that or spray paint it.

To answer your question “Do I need to black out my garage door windows or windows in the building?" I’ll make that determination for you and give you a little heads-up when I visit, and/or, because of the year and the sun, I would wait before I do anything so you don’t spend money needlessly.
 

 

Does the studio space need heat and or AC?

Will your space that you developed, like this one, need to have AC or heat? That is entirely up to you. Let me explain.

When I rented this space, we used our studio for testing and beta testing a ton of cameras and ideas. I’m in Florida, and I don’t know if you can tell, but I’m a little “dewy.” We don’t spend eight or nine hours per day in here shooting, and we have some fans around, so I chose not to do an AC.

I’ve personally been in spaces in Canada and New Jersey, and one experience was eight degrees. I walked into the studio, and the photographers were in a mask and gloves. It was eight degrees.

What happened to the studio? Absolutely nothing. The plastic, though, when we put the seams together, because of the cold air, shrinks, and it creates a little seam. You can’t see if the photos are shot properly. That’s the only thing that happens.

So, to answer your question, do you need AC or heat? That is entirely up to you.

I’ll ask you another question. If I had you shooting the cars, and you had to spend six hours in a freezing building, how long would you stay?
 

 

It will be next to the vehicle car wash; will it get ruined buy moisture?

You’re considering 360Booth®, and the only space you have available is right next-door to your detail department, and you think it may be an issue.

It’s not going to be an issue. Now, unless your detailers start crazily spraying the cars and it’s getting the cloth top all wet; that will stain. I wouldn’t recommend that, but the walls are plastic. Everything is steel-powder coated. It’s not going to be a problem.

Let me evaluate your space. I’ll do it at no cost. I’ll travel to your space. I’ve been to Anchorage, Alaska, New Zealand, Australia, Guam. I’ll go anywhere to listen to somebody who wants to take their photos to the next level and grow market share and higher gross. Give us a shot.

But to answer your question: Yes, you can put it right next-door to your detail bay. You do not need a wall or a partition.
 

 

How do you operate 360Booth®?

Why is 360Booth® so popular and successful? It’s really simple, simple, simple.

How do you operate it? Simple. You simply walk up and push it. That enables you to direct the light on the vehicle at any time and simply. By the way, there are no motors, no turntables, no failures.

Here’s how it works. You walk up to the studio, and you simply push it. This is a 28-foot studio. It’s 1000 pounds. It only takes 30 pounds of pressure to move it.
 

 

Why do I install 360Booth® inside?

Can 360Booth® be installed outdoors, and why not?

Honestly, nothing will happen to it. A gust of wind will push it off its track. The cloth top will get stained, but the number one reason you don’t want to go outside is that you need to increase your sales.

That’s why you’re here. You’re trying to increase your sales. You want to go indoors so you can shoot 24/7. If you don’t have the stomach to put in the process, to make sure all your cars are online 24/7, and shoot day or night indoors, putting it outside just makes the process harder.

So, no. 360Booth® does not go outside. You want it inside so you have 100% of your inventory online–new and used cars, fresh trades–online 24/7, not on Friday before the weekend– 24/7.