Google Lens and Similar Technologies:

These tools allow users to visually search for products, including cars, by simply uploading a photo or taking a picture with their phone. This has significantly increased the reliance on visual cues in the car buying process.

Social Media Influence:

Platforms like Instagram and TikTok are highly visual. Car enthusiasts and influencers often share stunning photos and videos of vehicles, influencing consumer preferences and driving demand. Very few of them mention price.

Enhanced Online Shopping Experiences:

  • 360-Degree Views and Virtual Reality (VR):
    These technologies provide immersive experiences that allow potential buyers to virtually “walk around” and inspect a vehicle from all angles.
  • High-Definition Photography:
    High-resolution images with detailed close-ups showcase a vehicle’s condition and features more effectively than ever before.
  • Mobile-First Approach:
    With the increasing dominance of smartphones, consumers are primarily browsing and researching vehicles on their mobile devices. High-quality visuals are crucial for capturing attention and engaging mobile users.

In Summary:

2/3 of Shoppers in 2019 and it’s grown from there. Dealerships that prioritize high-quality photography, 360-degree views, and other visually engaging content will have a significant competitive advantage in today’s digital landscape.

To further support this, you can look for recent studies and reports from industry sources like:

  • Cox Automotive: They regularly publish data and insights on automotive consumer behavior.
  • J.D. Power: This research firm conducts in-depth studies on consumer preferences and buying habits.
  • Google/Google Trends: Analyzing Google Trends data can reveal insights into how consumers are searching for and researching vehicles online.

By staying informed about the latest trends in consumer behavior, dealerships can effectively leverage visual content to attract customers, build trust, and drive sales with a 360Booth vehicle photo studio