We polled 100 salespeople and revealed common sense critical issues:
- 95% of sales people said photo uploads take way too long (days)
- 85% of sales people said they avoid recommending their website due to poor-quality photos to prevent trying to overcome customers’ questions about poor quality photos.
Let’s explore why this hurts sales.
Delays in Photo Uploads:
The 95% reporting delays reflects a bottleneck. Photography and uploading involve multiple steps. A Cox Automotive study shows cars listed within 24 hours sell faster and at higher prices. Your “more than days” lag (48–72+ hours) means lost leads, as 95% of buyers start online (Google). Salespeople see this as missed opportunities.
Poor Quality, Reluctant Recommendations:
The 85% shying away from subpar photos ties to buyer expectations—90% want detailed images, and 97% say quality matters (Autoblog). Lackluster shots (blurry, poorly lit) deter buyers, leaving salespeople hesitant to promote the site. A Cox study found high-quality photos boost views by 47% and leads by 62%. Bad photos signal unprofessionalism, pushing customers elsewhere.
Sales Hit:
No photos or bad ones tank conversions. VDP IQ data shows well-photographed cars get 62% more leads, while Dealer.com notes 30–40% higher lead rates with real photos. Delays miss the hot first week of demand (KBB), and poor visuals break trust, buyers assume deception especially with fake backgrounds. Salespeople rely on in-person pitches, but 75% of buyers prioritize photos (Cars.com), so many never call.
Competitive Edge Lost:
Dealerships lag without modern tools like 360Booths, which deliver fast, pro-grade shots. Digital Dealer notes half of photos fail search engine standards, while some dealers using AI fake backgrounds suffer more. In 2025, with buyers expecting stellar visuals after 14 hours online (Cox), outdated tactics cost deals.
Fix It:
Streamline with tech or staff to cut upload times. Prioritize quality, train or outsource for sharp images. Set fast-turnaround KPIs. The result? More leads, confident salespeople, and higher sales.
Your data screams it:
Fix photos, or lose.
