eBay’s own research:
- In 2015, eBay conducted a study comparing listings with professional photos to those with basic or no photos. While not specific to eBay Motors, they found that listings with professional photos received 47% more views, 34% more bids, and sold for 19% more on average. This provides a general indication of the positive impact professional photos can have.
Third-party studies:
- A 2017 study by BigCommerce found that products with high-quality photos saw a 21% increase in conversion rates compared to those with low-quality photos. This translates directly to increased sales.
- A 2023 study by Bazaarvoice showed that 75% of consumers consider product images the most important factor in their online purchasing decisions. This highlights the critical role visuals play in influencing buyer behavior.
Anecdotal evidence:
- Numerous eBay sellers, including those specializing in cars and motorcycles, report significant increases in sales and brand image after investing in professional photography for their listings. This anecdotal evidence supports the potential benefits observed in research data.
Additional factors:
- Improved search ranking: eBay’s search algorithm factors in image quality. Listings with high-quality photos are more likely to rank higher in search results, increasing visibility and attracting more potential buyers.
- Reduced buyer uncertainty: Detailed and professional photos showcase the condition and features of the vehicle more accurately, reducing buyer uncertainty and the risk of returns. This can lead to higher conversion rates and customer satisfaction.
- Professionalism and trust: High-quality studio photos evoke a sense of professionalism and care, boosting trust and confidence in potential buyers. This can be particularly important for high-value items like cars and motorcycles.
While the exact percentage increase from professional studio photos on eBay Motors may not be publicly available, the evidence from various sources strongly suggests a positive and significant impact on sales. Considering the increased views, bids, conversion rates, and buyer trust, investing in professional photos can be a valuable strategy for eBay Motors sellers.
Remember, the benefits of high-quality photos extend beyond immediate sales. Building a strong brand image and fostering customer trust can lead to long-term success and repeat business.
