A General Manager once told me, “Price sells cars.” While price is undeniably important, in today’s digital age, this mindset misses a key component:
Online presentation, especially photos. With 90% of car shoppers starting their journey online, your vehicle’s photos are often the first and sometimes only chance to make a strong impression.
The Power of Photos in Online Car Sales
Photos Drive Engagement:
Listings with high-quality images get 48% more clicks compared to those with low-quality visuals (AutoTrader).
Visuals Build Trust:
Professional photos make vehicles appear more valuable and trustworthy. Buyers are even willing to pay up to $1,000 more for a car that looks appealing online (Edmunds).
Better Photos, More Time Spent: Buyers spend 3x more time on listings with high-quality images, according to Cars.com.
Why Photos Are a Competitive Advantage:
In a crowded online marketplace, great photos help your inventory stand out. A CarsDirect study found that listings with professional images generate 30% more inquiries than those with basic or poor-quality photos.
Additionally, high-quality visuals create an emotional connection with buyers, something price alone can’t achieve. As Harvard research shows, 93% of consumers base purchase decisions on visual appeal.
Real Results From Better Photos
A 2022 case study compared two dealerships:
Dealer A used 5 low-quality images per listing.
Dealer B showcased 15+ high-quality, professional photos.
Dealer B saw a 25% increase in sales conversions and 40% higher click-through rates. The difference? Better photos made buyers stop, look, and act.
Takeaway
While price gets attention, it’s high-quality photos that sell cars in today’s online world. Great visuals create trust, drive engagement, and make your inventory stand out. If you’re not investing in professional photos, you’re leaving money and customers on the table.
Want to boost your sales? Start with better photos in a 360Booth®.
