Why should you brand your studio? Well, why wouldn’t you? I am dumbfounded when I get in front of principals, and they go, “I don’t like the reflection, and it looks too busy.” Say that again? You don’t like that your logo, that is pronounced in your photos, is drawing attention to your brand?
So, to answer your question, should I use branding? Absolutely.
There are a couple of cases where I would really not do it, where we will do it on the image side automatically. Like here at 360Booth®, we do a lot of stuff in here, so we leave the logos off.
If you have multiple franchises, we will leave the logos off, and on the back screen, with our software, we will edit banners in so it will look sharp.
To answer your question, there is huge value in branding your store. If you don’t like branding your logos or branding your pictures, take the sign down in front of your store.
In my opinion, branding is a huge benefit using the 360Booth®. There is nothing better than a clear, correctly-colored car in a white, beautiful background with your dealership logo.
Now, the question is, “Can I have multiple logos?” Absolutely. If you have a great tagline and your corporate brand or identity. Absolutely.
Where I wouldn’t do it, because the factories won’t, is a Ford, a Chevy–logos like that if you’re a franchise store. They won’t do that. What I would do then is recommend talking to us about images on the server side and placing them there so they are individually tagged properly.
If you’re an independent, absolutely. It would look really cool to have multiple logos.
What’s the lead time to install a 360Booth®? When you contact us initially, we’ll tell you four to six weeks, but honestly, 70% of our business is new construction, often with delays, usually at the last minute, of course.
So, it really depends. Once I visit and determine that you have a clean and ready-to-go space, boy, that can happen quick. We install on a Monday, so if it’s a Thursday-Friday, probably the soonest would be a Monday.
Common question. For me, using my credit card so I can get my points, so do you take credit cards?
For 360Booth®, hell no, we don’t take credit cards. I’m not going to spend two, three, four percent of profit–profit is good–on a credit card, regardless of the points. I’m a huge credit card point guy, but we do not take credit cards. We can wire it, and we will accept cash or a check.
For our customers overseas, we do have a broker to get the studio overseas or to Canada, so there is no need to get one. In many cases (New Zealand, Australia, Canada) you have your own broker. We’ll give them all the details needed to ship a 360Booth® so he can get it to your store as quickly as possible
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