Why should you brand your studio? Well, why wouldn’t you? I am dumbfounded when I get in front of principals, and they go, “I don’t like the reflection, and it looks too busy.” Say that again? You don’t like that your logo, that is pronounced in your photos, is drawing attention to your brand?
So, to answer your question, should I use branding? Absolutely.
There are a couple of cases where I would really not do it, where we will do it on the image side automatically. Like here at 360Booth®, we do a lot of stuff in here, so we leave the logos off.
If you have multiple franchises, we will leave the logos off, and on the back screen, with our software, we will edit banners in so it will look sharp.
To answer your question, there is huge value in branding your store. If you don’t like branding your logos or branding your pictures, take the sign down in front of your store.
FAQ
Should I put my dealership logo in my photo studio?
Jay Smithweck’s view is yes: a logo that appears in every vehicle photo keeps attention on your brand.
When should I leave logos off the studio walls?
If you have multiple franchises, or use the space for other work, 360Booth can leave the walls blank and add banners to the images with software instead.
Related Reading:
- Can I put multiple logos on my walls?
- Can I have a sign company do a large Banner inside the walls of my studio?
- Branding Vehicle Photos for Online Sales
- The Importance of Branding
- The Impact of Branding with High-Quality Photos
- Dealer group vehicle photography should be governed as one brand standard across every rooftop.
