The Impact of Branding with High-Quality Photos

by | News, Featured

Al Hendrickson branded photo booth with black truck

Importance of High-Quality Photos:

  • eBay study: Found that listings with professional photos received 47% more views, 34% more bids, and sold for 19% more on average.
  • BigCommerce study: Products with high-quality photos saw a 21% increase in conversion rates compared to those with low-quality photos.
  • Bazaarvoice study: 75% of consumers consider product images the most important factor in their online purchasing decisions.

Importance of Branding:

  • Cone Digital study: Branded content receives 46% higher search engine results page (SERP) click-through rates.
  • Sprout Social study: 59% of consumers say brand consistency across channels is important in their purchase decisions.
  • Marketing Land study: Consistent branding can increase revenue by up to 23%.

Specifics on Branded Vehicle Photos:

  • Dealer Teamwork found: Listings with dealership logos in photos received 21% more views and 37% more leads.
  • Cox Automotive study: Vehicles photographed with branded backdrops sold 17% faster than those with generic backgrounds.
  • TrueCar study: Cars with consistent and prominent branding in photos had a 10% higher average selling price.

Reasons for Increased Sales:

  • Professional photos: Attract more attention, inspire trust, and showcase the vehicle’s condition more accurately.
  • Consistent branding: Builds brand recognition, fosters trust, and creates a memorable customer experience.
  • Dealership logos: Offer reassurance and build trust with potential buyers, especially for online purchases.
  • Branded backgrounds: Create a cohesive look, enhance professionalism, and further solidify brand identity.

Remember:

  • High-quality photos are essential, but they’re not the only factor influencing sales. Price, condition, and vehicle details also play a crucial role.
  • Branding should be subtle and tasteful, avoiding overwhelming the viewer or obscuring the vehicle itself.
  • A/B testing different photo styles and branding elements can help you identify the most effective approach for your target audience.

Overall, the evidence strongly suggests that investing in professional photos and incorporating your brand identity into your vehicle photography can significantly increase online engagement, build TRUST, and ultimately lead to HIGHER CAR SALES.

FAQ

Should dealerships put their logo on vehicle photos?

A subtle dealership logo can reinforce the brand and reassure online shoppers, as long as it doesn’t overwhelm the image or hide any part of the vehicle.

What else affects sales besides photo quality?

Price, condition and vehicle details matter too. Photos work alongside them, not instead of them.

How can a dealership find the best photo branding approach?

A/B test different photo styles and branding elements to see what works best with your audience.

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