Innovation Leads—Imitation Follows.

Innovation Leads—Imitation Follows.

While others wait to see what @360booth creates next, we’re already working on the next big thing.

Well, they say imitation is the sincerest form of flattery, so we must be doing something right! It’s almost amusing to see all these fake background companies attempting to imitate our 360Booth vehicle photo studio. If only they could put as much effort into quality as they do into copying us.

But while others might try to replicate our success, they consistently fall short on the essentials—superior lighting quality, lasting durability, and the groundbreaking innovation that defines our work. There’s a difference between copying and creating excellence, and it shows.

Please stop by our studio, space #6745 at New Orleans NADA 2025.

360Booth Photo Studio Sales Inc. Cutting-Edge Automotive Photography Solution at NADA Show 2025

360Booth Photo Studio Sales Inc. Cutting-Edge Automotive Photography Solution at NADA Show 2025

01/14/25 360Booth Photo Studio Sales Inc. is thrilled to announce its participation in the highly anticipated NADA Show 2025, taking place in New Orleans. This year, we are proud to demonstrate the groundbreaking integration of two industry-leading technologies that redefine automotive photography: 360Booth, the world’s most sold vehicle photo studio, and SHOOT it ai, the innovative smart camera solution powered by artificial intelligence.

This powerful combination offers dealerships a seamless way to produce perfect, high-quality vehicle photos with simplicity and efficiency. By merging the proven success of the 360Booth photo studio with the intelligent automation of SHOOT it ai , we are setting a new standard in how vehicles are photographed, marketed, and sold.

Visitors to the NADA Show will have the opportunity to experience this dynamic pairing firsthand. Stop by our booth to witness live demonstrations of how this integrated solution streamlines the photography process, ensuring consistency, speed, and professional results that elevate dealership inventory to the next level.

The Rise of Visual Search

The Rise of Visual Search

Google Lens and Similar Technologies:

These tools allow users to visually search for products, including cars, by simply uploading a photo or taking a picture with their phone. This has significantly increased the reliance on visual cues in the car buying process.

Social Media Influence:

Platforms like Instagram and TikTok are highly visual. Car enthusiasts and influencers often share stunning photos and videos of vehicles, influencing consumer preferences and driving demand. Very few of them mention price.

Enhanced Online Shopping Experiences:

  • 360-Degree Views and Virtual Reality (VR):
    These technologies provide immersive experiences that allow potential buyers to virtually “walk around” and inspect a vehicle from all angles.
  • High-Definition Photography:
    High-resolution images with detailed close-ups showcase a vehicle’s condition and features more effectively than ever before.
  • Mobile-First Approach:
    With the increasing dominance of smartphones, consumers are primarily browsing and researching vehicles on their mobile devices. High-quality visuals are crucial for capturing attention and engaging mobile users.

In Summary:

2/3 of Shoppers in 2019 and it’s grown from there. Dealerships that prioritize high-quality photography, 360-degree views, and other visually engaging content will have a significant competitive advantage in today’s digital landscape.

To further support this, you can look for recent studies and reports from industry sources like:

  • Cox Automotive: They regularly publish data and insights on automotive consumer behavior.
  • J.D. Power: This research firm conducts in-depth studies on consumer preferences and buying habits.
  • Google/Google Trends: Analyzing Google Trends data can reveal insights into how consumers are searching for and researching vehicles online.

By staying informed about the latest trends in consumer behavior, dealerships can effectively leverage visual content to attract customers, build trust, and drive sales with a 360Booth vehicle photo studio

Addressing Critics

Addressing Critics

My recent blog post, “Aren’t Dealers Catfishing?” aimed to spark discussion and challenge conventional thinking. I was intrigued by the comments from some who claimed to experience no negative consequences from using fake backgrounds in vehicle photography. 

For me, the issue transcends potential sales impacts. It’s about manipulating the reality of the vehicle’s presentation. As someone with over 28 years of experience in operating a lot photography service, I believe this manipulation is inherently misleading.

Consider Porsche North America. They explicitly prohibit the manipulation of backgrounds at all their North American factory stores. This policy clearly demonstrates a commitment to authenticity in vehicle presentation. 

Why would Porsche enforce such a strict rule? In my opinion, it highlights a fundamental truth: dealerships that rely heavily on fake backgrounds may simply lack the dedication to proper photography techniques. They may neglect essential aspects like shooting from optimal angles and ensuring accurate color representation. 

Furthermore, the reliance on third-party photography services often signifies a “band-aid” approach. “throwing money at a problem to make it go away” Instead of investing in in-house expertise and improving their photography processes, these dealerships outsource the problem, avoiding the necessary commitment to quality. 

Based on my extensive experience, I firmly believe this observation holds true for many dealerships. 

**Disclaimer:** This blog post expresses my personal opinions. 

Aren’t Dealerships Catfishing?

Aren’t Dealerships Catfishing?

Definition:

Catfishing refers to the act of creating a FALSE online persona, often using DECEPTIVE IMAGE and fabricated information, to DECEIVE others, typically for romantic or FRAUDULENT purposes. This practice involves intentionally misleading individuals by presenting a false identity to gain their trust or exploit them.

Deception:

Catfishing involves deliberate deception to create a false impression. Similarly, using fake backgrounds to digitally alter vehicle photos can be seen as an attempt to deceive potential buyers by presenting a more idealized version of the car.

Misrepresentation:

Just as catfishers misrepresent photos of themselves online, dealerships using fake backgrounds misrepresent the actual appearance of the vehicle. They might digitally remove minor blemishes, enhance the color, or even change the background entirely, creating an unrealistic expectation for the buyer eerily the same as catfishing.

Lack of Transparency:

Catfishing thrives on a lack of transparency. Similarly, when dealerships use fake backgrounds, they lack transparency with potential buyers. This can erode trust and damage the dealership’s reputation.

However, it’s important to note some key distinctions:

Intent:

Catfishing typically involves malicious intent, such as financial gain or emotional manipulation. While using fake backgrounds can be misleading, the primary intent is usually to enhance the visual appeal of the vehicle and increase its perceived value.

Severity:

The consequences of catfishing can be severe, including emotional distress, financial loss, and even legal repercussions. The consequences of using fake backgrounds are generally less severe, although they can still negatively impact a dealership’s reputation and sales.

In Conclusion:

While the comparison isn’t perfect, there are some parallels between catfishing and dealerships using fake backgrounds. Both involve a degree of deception and misrepresentation. However, the intent and severity of the actions differ significantly.

It’s important for dealerships to be transparent about their use of any image enhancement techniques and to prioritize ethical and honest practices in their marketing efforts.

Addressing Critics

Investing in the Future: 360Booth® as a Long-Term Investment

In today’s fast-paced digital age, the automotive industry is constantly evolving. To stay competitive, and out sell while growing market share dealerships must embrace innovative technologies that enhance the customer experience and streamline operations. One such technology that offers a significant return on investment (ROI) is a 360Booth vehicle photo studio.

A Durable and Reliable Solution

Now in our 11 year with over 1,500 sold in 6 countries 360Booths are designed with durability and longevity in mind. Constructed from high-quality tubular powder coated Steel, these studios are built to withstand the rigors of daily use and Beyond.  Their robust and simplistic minimizes the risk of damage and ensures consistent performance over the years.

Furthermore, 360Booths require practically no maintenance. This translates to reduce no downtime and lower operational costs. Dealerships can enjoy years of uninterrupted use, maximizing their investment and minimizing the need for costly repairs, replacements parts or failing motors in turntables.

Increased Efficiency and Productivity

By automating the vehicle photography process, 360Booths studios significantly increase efficiency and productivity.

  • Reduced Photography Time: Say goodbye to time-consuming photography sessions. 360Booths capture high-resolution images and 360° views in a fraction of the time, freeing up valuable staff time for other critical tasks.
  • Consistent Quality:
    360Booths ensure consistent lighting and image quality. This results in professional-looking beautiful photos every time, enhancing the overall presentation of your inventory.
  • Improved Workflow: 360Booths streamline the photography process, making it easier to manage and track inventory. This streamlined workflow improves overall efficiency and reduces operational bottlenecks.

Improved ROI and a Competitive Advantage

Investing in a 360Booth offers a significant return on investment through:

  • Increased Sales: High-quality 360° imagery enhances online listings, attracting more qualified buyers. This translates to increased website traffic, more inquiries, and ultimately, more sales.
  • Reduced Photography Costs: By eliminating the need for professional photographers and twice a week third party photo services. Dealerships can significantly reduce their overall photography expenses.
  • Competitive Advantage: 360° photography provides a unique selling proposition. By offering immersive online experiences, dealerships can differentiate themselves from competitors and attract a wider customer base.
360Booth® Vehicle Photo Studio

A Long-Term Investment for the Future

In conclusion, a 360Booth is not just a piece of equipment, it’s a long-term investment in the future of your dealership. With its durability, reliability, and efficiency-enhancing capabilities, a 360Booth vehicle photo studio will continue to provide value for years to come. By embracing this innovative technology, dealerships can enhance the customer experience, streamline operations, and gain a significant competitive advantage in the ever-evolving automotive market.

Invest in the future of your dealership. Invest in a 360Booth. Contact us for more info.