The Evolution of Our Intelligent Camera in Car Photography

The Evolution of Our Intelligent Camera in Car Photography

by | Nov 23, 2023 | News

Over our 26 years in the car photography industry, technology advances have tremendously improved how we capture vehicles today versus the early days. We’ve come a long way from the crude methods of the past, shooting vehicle with Sony’s Mavica camera using floppy disks. We’ve inspired our team at 360Booth® and now SHOOT it ai to solve real photography problems using smart AI, CV and automation.

Sony Mavica camera and floppy disks

The Path from Memory to AI

Initially, photographers had to rely solely on visual memory to manually remember shots and adjust things like lighting and zoom. This created inconsistent quality, lengthy times of shooting and required lengthy training. That’s why we developed the pioneering 360Booth® Photo Studio and our new SHOOT it ai smart camera to standardize conditions. However, photographers were still left to figure out specifics.

Introducing our patented SHOOT it ai smart Camera.

Our intelligent on-screen guidance takes the guesswork out of car photography. Let’s break down how it works:

  • Dynamic shot instructions guide to exact photo locations needed
  • A visual WTF (what’s the focus) button queues sample reference photos for any angle
  • Auto-adjustment of lights/apertures as conditions change
  • Preset and self-configured zooms to perfectly frame vehicles

The Results? Consistent Professional Photos in Half the Time.

By leveraging intelligent assistance, photographers require far less time and training to produce flawless photos. This camera guides users through lighting corrections, zoom directing and image enhancement automatically in real-time. For dealerships, this tech allows capturing pro product photos with very limited training.

car images taken with the patented SHOOT it ai smart Camera

The Future of Automotive Imaging

While our patented 360Booth® studios remain essential, our new SHOOT it ai smart camera intelligence takes it to the next level. As cameras continue evolving, our team strives to further simply complex photography tasks through AI. Just imagine built-in background reflection removal, automated window whitewashing and more! We look forward to advancing how auto dealers make vehicles shine through images with increasing smart enhancements down the road.

6 Additional Tips and Benefits of a 360Booth® Vehicle Photo Studio

6 Additional Tips and Benefits of a 360Booth® Vehicle Photo Studio

by | Oct 10, 2023 | News, Solutions

Here are 6 additional tips and benefits of a 360Booth® vehicle photo studio to sell more cars from your dealership’s inventory online:

  1. Showcase important features – Crisp, high-res photos allow you to highlight key details like upholstery, dashboards, cargo space, and more that display quality and value.
  2. Increase time on site – Interesting, visually appealing photos keep potential buyers engaged longer to explore the inventory on your site.
  3. Mobile-friendly – Optimized HD photos appear sharp on small screens to draw browsing on phones/tablets.
  4. Build trust – Quality images project an attention to detail that builds credibility and trust in both the dealership and vehicles.
  5. Drive test drives – Captivating photos spark emotional connections that motivate online viewers to schedule in-person test drives.
  6. Market across channels – Consistent, branded, professional photos help unify your inventory presence as they syndicate across advertising channels.
Sports car photo booth

Investing in comprehensive high-quality photo both or studio pays dividends through increased engagement, conversions, and expanded marketing reach. Combined with 360Booth®’s lighting, warranty and efficiency, it enables you to cost-effectively scale and refresh photos to keep attracting online shoppers.

Tenure in the Automotive Photo Studio Industry

Tenure in the Automotive Photo Studio Industry

by | Sep 27, 2023 | Featured, News, Solutions

Here are the top five benefits of dealing with 360Booth® that started and has 10 years in the automotive vehicle photo studios industry:

  1. Experience: A service with tenure has the experience and knowledge to take high-quality photos of your inventory in our photo studio.
  2. Reliability: A service with tenure has a proven track record with over 1,400 installed of reliability. You can be confident that they will deliver high-quality photos on time and within budget.
  3. Customer service: A service with tenure understands the needs of car dealerships and is committed to providing excellent customer service.
  4. Reputation: A service with tenure has a good reputation in the industry. This means that you can be confident that you are working with a reputable company.
  5. Technology: A service with tenure is likely to invest in the latest technology to ensure that they can take the best possible photos of your inventory.

In addition to these benefits, dealing with a service that has tenure in the automotive vehicle photo studio industry can also give you peace of mind knowing that you are working with a company that is here to stay. This is important, as you want to be able to rely on your photo studio for years to come.

Here are some additional tips for choosing a reliable and experienced automotive vehicle photo studio:

By following these tips, you can choose a reputable automotive vehicle photo studio that will help you to take high-quality photos of your inventory, which will lead to more sales.