You’re looking at photo studios, and your question is what type of flooring? It’s entirely up to you. I love the epoxy, but know going in that you are going to need maintenance. With new epoxy, you’re going to mop and sweep every time a car pulls in.
We recommend Swisstrax. The reason we recommend Swisstrax is that it’s see-through! Look at the pearlescence in it and the color silver. It reflects the right color temperature back into the room so you don’t have colors.
Let me show you another demonstration.
Okay, here’s my demonstration. (I feel like one of those TV commercials.) Here’s water. Find the water on Swisstrax. Now, over here on epoxy and concrete, now look at the water. Watch. Even if I mop here, it doesn’t do anything. If I mop over on the epoxy or concrete, it takes time to dry.
Look at the difference. You don’t see it over here, but you see the water there. That’s low maintenance. That’s why we recommend Swisstrax.
How tall of a vehicle will fit in the 360Booth®? The structure is 10 feet. The opening, or what we call the overhang, is at nine feet. With almost 800 studios in the ground, six years, there has not been a dealership that couldn’t fit a vehicle in the studio. I’m 6’5”. My reach is 8’3”, and that first bar is nine feet.
There are a few vehicles–your sprinter vans, vehicles like that–that will not fit.
To answer your question, the studio is ten feet; the overhang is nine. How big of a vehicle can you put in there? Anything under nine feet.
This is a great question. You’ve received our literature. You’ve seen one, two, or three of our 800 studios, and your question is, “Jay, your spec was very helpful. I don’t have the space in my dealership, but I have a parking garage.”
I think we have probably 30 studios in parking garages throughout Florida, California, and other areas. The only reason that parking garages are a challenge is that the concrete slopes for rain, so it’s difficult to find a fairly level space. However, I have had dealers go the extra mile to skim-coat a space level. We’ve built decks in them. Dealers have built decks out of pressure-treated wood to support the studio on a level playing ground.
So, your question is that you can’t find space inside your dealership. Did you ask me to visit? Let me see if I can find a space.
Let’s say we visited, and all you had was that parking garage. Yes, we have them in parking garages. I think it’s a great fit. We have to look for the right spot. It’s not an issue. Let me visit. Give me a shot.
360Booth® studio’s track rides on top of the existing concrete. We do not need any concrete work, any electrical work, no permitting, nothing. It simply is laser-leveled with shims on your existing concrete. Yes, trucks–everything–rides over it. It’s solid steel and black-powder coated. It is strong. I’m going to give you a little test, and I’m also going to walk you through what the track looks like.
All right, there’s an extreme close up and view of our track. It is solid steel. It’s about three inches thick, about a half inch tall. We secure the track with these amazing hilti screws. We go about three inches into the ground. The worst thing we’ve seen is some powder coating breaking off.
Here’s a hammer and some great beatings to it, and it’s strong and fearless.
Jay, I don’t have the space. I looked at your spec. I don’t have the space anywhere in my dealership. What can you do? Can I put it in an event tent or an outdoor tent?
Once again, if you haven’t heard, I visit everyone’s space. Let me visit your space. Let me walk your dealership. Let me make some recommendations before you go to tents or outdoor buildings.
But, to answer your question, “can you put it in a tent?” We have them in tents, but they are ruggedized. If you’re up north, a tent–no way–is going to support the weight of six, eight, or nine inches of snow. If you’re in Florida, Louisiana, the coast of Texas, I wouldn’t put a tent where a hurricane wind at 50 mph or higher would blow it down.
To answer your question, “Can you put it in a tent?” Yes. Let me walk your space first, and then let me give the specs to your tent company.
Probably the coolest thing over the past six years is that I have reached only the one-percenters of the car industry who really are wanting to take their business to the next level with better photos. It’s so much fun.
The question is, “I’ve looked at your specs, Jay, and I don’t have the 11 feet of minimum clearance. Your studio is at 10 feet. I only have 10 feet of clearance. Can you help? What can you do?”
Great news. Right now, we do not charge to customize your studio at all. We have made them smaller; we’ve made them bigger, and we’ve definitely made them shorter at no cost to you.
So, thank you for doing the due diligence of measuring your space. I love it when you guys send me the photos with the dimensions of length, width, and height of it. I want to get a better idea of what I’m looking into when I visit.
But, to answer your question, if you don’t have the height, when I visit, I properly measure for placement, and we will chop your studio down. It will not affect the photos, and I will not charge you for that.
Do your lights in your existing space, or around the space, or in your building need to be turned off during shooting?
There are a couple of ways to handle that. First of all, I evaluate your space. I will make recommendations on what lights have to be turned off or removed. Usually, I focus strictly on above the cloth top. In some cases, you’ll only see that in other people’s booths or studios because they don’t have a cloth top to shield the lights reflecting on the top of the car.
So, to answer your questions, you don’t have to shut them all off. I don’t want you to do that. It’s a hazard, for one, but the ones directly above the cylinder of the studio, yes. We would like those turned off. They’re not the right color temperature, and they will cause issues inside the studio.
What happens if the sun enters the studio from an open window, skylight, or garage door?
Hopefully, it doesn’t last long. It’s not going to hurt the studio at all. Worst-case scenario is if the sun is bright enough, which, it’d be hard to be brighter than our lights in the studio, but if it is, and lower, it will penetrate the plastic, and it will cast a shadow of the steel structure in the background. We’ve never had that complaint, but visually, if the sun hits the studio directly from an open window, a door, or a skylight, it will give spots on your car, but it will also penetrate the plastic and show the outline of the steel frame.
The questions you have today are “why can’t I have lights above my studio? Why do I have to block my skylight?”
It’s simple. It’s a theory, but I’m not a huge fan of having softbox or lights on top of my vehicle when I shoot the photos. That’s why we have a white cloth. The other reason is that we direct the light at the vehicle so it has a very vivid and sharp, exact representation of the color. If you start leaving your lights on above the studio, it’s going to add a shade of yellow to your room, and people are going to say, “Hey boss! Why are the photos looking a little yellowish?” Your photographer is going to struggle to get rid of that hue of color because the light temperature is not white light, like ours.
The other issue is, when I evaluated it, hopefully I didn’t miss that you had a skylight, and I asked you to cover it. We don’t want anything penetrating through the top, so that is why we’ve asked you to turn off or move your lights directly above the studio or cover your skylight.
360Booth® is not motorized. The purpose for not motorizing it is to give you value. How do we build value? It is by making a product that stands tall and operates 24/7 for as long as possible.
Turntables start at 13,000. You install them. Truck turntables are 18,000. Those are both above-ground, and the Cadillac–the 20,000-pound, 18-foot, in-the-ground–is in excess of 45,000. You put it in the ground.
360Booth® is not motorized. We are proud of that. You simply just push it in the direction you need your light, and it is that simple. They’re not failing, and that’s why 360Booth® is leading the pack.
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