Dealers who do not invest in high-quality photos of their inventory can suffer significant sales consequences. Here are some of the negative impacts that poor car photos can have on a dealership’s sales:
Reduced online engagement: Poor car photos can make potential buyers less likely to click on and view a dealership’s online listings. This is because consumers are more likely to be drawn to listings with high-quality, visually appealing images.
Decreased trust and credibility: Poor car photos can make a dealership appear unprofessional and untrustworthy. This is because consumers may perceive that the dealership is not taking the sale of its vehicles seriously if it is not investing in quality photography.
Increased time to sell: Poor car photos can make it take longer for a dealership to sell its vehicles. This is because potential buyers may not be interested in a vehicle if they cannot see it clearly and from multiple angles.
Higher returns and customer dissatisfaction: Poor car photos can lead to more returns and customer dissatisfaction. This is because consumers may be disappointed with the condition of the vehicle when they see it in person after only seeing poor-quality photos online.
Reduced brand perception: Poor car photos can damage a dealership’s brand perception. This is because consumers may associate the dealership with being unprofessional and not having high-quality vehicles.
Studies have shown that high-quality photos can significantly increase car sales. For example, a study by AutoTrader found that dealerships that use high-quality photos sell their cars 20% faster than dealerships that use poor-quality photos. Another study by Cars.com found that 70% of car buyers said that high-quality photos are the most important factor when considering a car purchase.
In addition to the negative sales impacts, poor car photos can also lead to increased costs for dealerships. This is because dealerships may have to spend more money on marketing and advertising to compensate for the poor quality of their photos. Dealerships may also have to spend more time dealing with returns and customer dissatisfaction.
Overall, it is clear that high-quality photos are essential for any dealership that wants to be successful. Dealerships that invest in professional photography will be able to sell more cars, build trust with their customers, and improve their brand perception.
96% of online car shoppers find professional photos to be very important when making a decision to purchase a car
98% of car buyers would be willing to pay more for a car that has high-quality photos.
72% of car buyers have said that they would not buy a car without seeing high-quality photos of it first.
75% of car buyers say that professional photos make a car look more appealing.
69% of car buyers say that professional photos help them to trust the dealer.
68% of car buyers say that professional photos make the car buying process seem more professional.
These statistics show that high-quality photos are essential for selling cars online. And 360Booth® is the best in the industry at providing high-quality photos.
In addition to the statistics above, here are some other reasons why 360Booth® is the best choice for selling cars online:
360 Booth is the only patented vehicle photo studio on the market.
360Booth® uses proprietary technology to capture stunning 360/videos photos of vehicles.
360Booth®’s photos are so high-quality that they make vehicles look brand new, even if they are used.
360Booth®’s photos are so realistic that customers feel like they are actually in the car.
If you are looking to sell more cars online, then you need to invest in a 360Booth® vehicle photo studio. It is the best way to showcase your inventory and make a lasting impression on potential customers.
The 360Booth® vehicle photo studio is a powerful tool that can help automotive dealerships improve the quality of their car photos while build custom confidence. By eliminating the need to move the car to get perfect lighting, the 360Booth® studio can help dealers create high-quality photos that are consistent and visually appealing.
Statistics on the impact of better car photos on customer confidence
A study by Cars.com found that 83% of consumers say that the quality of car photos is an important factor in their decision-making process. Additionally, a study by Edmunds found that 66% of consumers say they are more likely to contact a dealership about a car if the photos are high-quality.
Overall, the 360Booth® vehicle photo studio is a valuable tool that can help automotive dealerships improve the quality of their car photos and increase customer confidence.
Additional benefits of using the 360Booth® vehicle photo studio
Consistency: The 360Booth® studio helps to ensure that all of your car photos are consistently high-quality, regardless of the time of day or weather conditions.
Efficiency: The 360Booth® studio can help you to take high-quality car photos quickly and efficiently, without having to spend time moving the car or adjusting the lighting.
Flexibility: The 360Booth® studio can be used to take a variety of different types of car photos, including still photos, 360-degree photos, and video.
Professionalism: The 360Booth® studio can help you to create professional-looking car photos that will make your dealership stand out from the competition.
I’m interested in selling vehicles online, and I need the best representation for my brand and customers in the dealership to achieve that.
In the examples below, the top photos have the best lighting, sharpness, and flooring for selling vehicles online.
Lighting
The top photo has more even lighting than the bottom photo. The bottom photo has some dark shadows in the corners, which can make the vehicle look less appealing.
Sharpness
The top photo is also sharper than the bottom photo. The bottom photo is slightly blurry, which can make the vehicle look less detailed.
Flooring
The flooring in the top photo is more neutral and inviting than the flooring in the bottom photo. The bottom photo has a busy pattern that can distract from the vehicle.
Overall, the top photos are the better representation of your brand and dealership. They have even lighting, sharp focus, and neutral flooring. This will make your vehicles look their best and attract more potential buyers.
High-quality photos of your vehicles will help you sell them more quickly, build trust with your customers, and sell for higher prices.
We nearly have 800 studios now, in six years, installed. That’s thousands of lights. I found two lights on my own–the dealer didn’t even know–that were dim. We replaced those two lights out of thousands.
What typically happens is there is a little box tied to it, which we call a driver, or a ballast, that powers the LED light. If your light goes out, contact us as soon as possible. We’ll troubleshoot that really quickly over the phone. It’s most likely a driver. We’ll just overnight it to you at no cost, as long as it’s within five years.
It’s always about the process. How soon can I get my studio installed and what's the flow? This is simple. I visit every store, without obligation, to measure the space. When I leave, minutes after that, I give what’s called a recap. We go over pricing. I show you the photos, what you need to remove or adjust. I also send you pricing and go over it.
When you are ready, you click on the link, you fill it out, we generate an invoice, we ask for 50% up front before we set an install or shipping date. Once we receive your money, we contact you, set an install and shipping date. We like to ship out five days prior to your install. Your install is typically set on a Monday. You’re done. We train you on Wednesday and deliver it back to you. It’s that simple.
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
