Analysis of the 360Booth® vehicle photo studio

Analysis of the 360Booth® vehicle photo studio

The 360Booth® vehicle photo studio is a powerful tool that can help automotive dealerships improve the quality of their car photos while build custom confidence. By eliminating the need to move the car to get perfect lighting, the 360Booth® studio can help dealers create high-quality photos that are consistent and visually appealing.

Statistics on the impact of better car photos on customer confidence

A study by Cars.com found that 83% of consumers say that the quality of car photos is an important factor in their decision-making process. Additionally, a study by Edmunds found that 66% of consumers say they are more likely to contact a dealership about a car if the photos are high-quality.

Overall, the 360Booth® vehicle photo studio is a valuable tool that can help automotive dealerships improve the quality of their car photos and increase customer confidence.

Blue Rolls Royce

Additional benefits of using the 360Booth® vehicle photo studio

  • Consistency: The 360Booth® studio helps to ensure that all of your car photos are consistently high-quality, regardless of the time of day or weather conditions.
  • Efficiency: The 360Booth® studio can help you to take high-quality car photos quickly and efficiently, without having to spend time moving the car or adjusting the lighting.
  • Flexibility: The 360Booth® studio can be used to take a variety of different types of car photos, including still photos, 360-degree photos, and video.
  • Professionalism: The 360Booth® studio can help you to create professional-looking car photos that will make your dealership stand out from the competition.
Blue Rolls Royce
Which photo—top or bottom—has the best lighting, sharpness, and flooring?

Which photo—top or bottom—has the best lighting, sharpness, and flooring?

I’m interested in selling vehicles online, and I need the best representation for my brand and customers in the dealership to achieve that.

In the examples below, the top photos have the best lighting, sharpness, and flooring for selling vehicles online.

Lighting

The top photo has more even lighting than the bottom photo. The bottom photo has some dark shadows in the corners, which can make the vehicle look less appealing.

Sharpness

The top photo is also sharper than the bottom photo. The bottom photo is slightly blurry, which can make the vehicle look less detailed.

Flooring

The flooring in the top photo is more neutral and inviting than the flooring in the bottom photo. The bottom photo has a busy pattern that can distract from the vehicle.

Overall, the top photos are the better representation of your brand and dealership. They have even lighting, sharp focus, and neutral flooring. This will make your vehicles look their best and attract more potential buyers.

High-quality photos of your vehicles will help you sell them more quickly, build trust with your customers, and sell for higher prices.

What is the daily recommended maintenance on the 360Booth®?

The question is, “What is the daily recommended maintenance on the 360Booth®?” It’s simple–a clean bucket, clean water, clean mop, three days a week. On Monday before you start, wipe it down. Wednesday, in the middle of the week, wipe it down again. Friday, after shooting cars, wipe it down a last time, and you’re good to go for Monday.

What's the difference between you and a turntable?

First of all, I can tell you haven’t done your research when you say on the phone, “You’re a turntable. What’s the difference between you and a turntable?”

I’m not a turntable! You push this. It’s that simple.Turntables fail. Electrics fail. Motors fail, and they’re great for a trade show, but not for daily use.

If you already have a turntable, you absolutely need our studio because light is king. You need light. Then you need to harness the power of the light and direct it where you need it on the car. 360Booth® does that with LED lights, dome diffusers, and it’s super easy to push.

Yes, if you have a turntable, you can install 360Booth® around your turntable. We’ve done it over 100 times
 

How do you replace the light if it goes out?

We nearly have 800 studios now, in six years, installed. That’s thousands of lights. I found two lights on my own–the dealer didn’t even know–that were dim. We replaced those two lights out of thousands.

What typically happens is there is a little box tied to it, which we call a driver, or a ballast, that powers the LED light. If your light goes out, contact us as soon as possible. We’ll troubleshoot that really quickly over the phone. It’s most likely a driver. We’ll just overnight it to you at no cost, as long as it’s within five years.

Give us a call, and we’ll resolve the issue.
 

How soon can I get my studio installed and what's the flow?

It’s always about the process. How soon can I get my studio installed and what's the flow? This is simple. I visit every store, without obligation, to measure the space. When I leave, minutes after that, I give what’s called a recap. We go over pricing. I show you the photos, what you need to remove or adjust. I also send you pricing and go over it.

When you are ready, you click on the link, you fill it out, we generate an invoice, we ask for 50% up front before we set an install or shipping date. Once we receive your money, we contact you, set an install and shipping date. We like to ship out five days prior to your install. Your install is typically set on a Monday. You’re done. We train you on Wednesday and deliver it back to you. It’s that simple.