The Impact of Branding with High-Quality Photos

The Impact of Branding with High-Quality Photos

by | Dec 29, 2023 | Featured, News

Importance of High-Quality Photos:

  • eBay study: Found that listings with professional photos received 47% more views, 34% more bids, and sold for 19% more on average.
  • BigCommerce study: Products with high-quality photos saw a 21% increase in conversion rates compared to those with low-quality photos.
  • Bazaarvoice study: 75% of consumers consider product images the most important factor in their online purchasing decisions.

Importance of Branding:

  • Cone Digital study: Branded content receives 46% higher search engine results page (SERP) click-through rates.
  • Sprout Social study: 59% of consumers say brand consistency across channels is important in their purchase decisions.
  • Marketing Land study: Consistent branding can increase revenue by up to 23%.

Specifics on Branded Vehicle Photos:

  • Dealer Teamwork found: Listings with dealership logos in photos received 21% more views and 37% more leads.
  • Cox Automotive study: Vehicles photographed with branded backdrops sold 17% faster than those with generic backgrounds.
  • TrueCar study: Cars with consistent and prominent branding in photos had a 10% higher average selling price.

Reasons for Increased Sales:

  • Professional photos: Attract more attention, inspire trust, and showcase the vehicle’s condition more accurately.
  • Consistent branding: Builds brand recognition, fosters trust, and creates a memorable customer experience.
  • Dealership logos: Offer reassurance and build trust with potential buyers, especially for online purchases.
  • Branded backgrounds: Create a cohesive look, enhance professionalism, and further solidify brand identity.

Remember:

  • High-quality photos are essential, but they’re not the only factor influencing sales. Price, condition, and vehicle details also play a crucial role.
  • Branding should be subtle and tasteful, avoiding overwhelming the viewer or obscuring the vehicle itself.
  • A/B testing different photo styles and branding elements can help you identify the most effective approach for your target audience.

Overall, the evidence strongly suggests that investing in professional photos and incorporating your brand identity into your vehicle photography can significantly increase online engagement, build TRUST, and ultimately lead to HIGHER CAR SALES.

What Can We Learn from eBay Motors?

What Can We Learn from eBay Motors?

by | Dec 20, 2023 | FAQs, News

eBay’s own research:

  • In 2015, eBay conducted a study comparing listings with professional photos to those with basic or no photos. While not specific to eBay Motors, they found that listings with professional photos received 47% more views, 34% more bids, and sold for 19% more on average. This provides a general indication of the positive impact professional photos can have.

Third-party studies:

  • A 2017 study by BigCommerce found that products with high-quality photos saw a 21% increase in conversion rates compared to those with low-quality photos. This translates directly to increased sales.
  • A 2023 study by Bazaarvoice showed that 75% of consumers consider product images the most important factor in their online purchasing decisions. This highlights the critical role visuals play in influencing buyer behavior.

Anecdotal evidence:

  • Numerous eBay sellers, including those specializing in cars and motorcycles, report significant increases in sales and brand image after investing in professional photography for their listings. This anecdotal evidence supports the potential benefits observed in research data.

Additional factors:

  • Improved search ranking: eBay’s search algorithm factors in image quality. Listings with high-quality photos are more likely to rank higher in search results, increasing visibility and attracting more potential buyers.
  • Reduced buyer uncertainty: Detailed and professional photos showcase the condition and features of the vehicle more accurately, reducing buyer uncertainty and the risk of returns. This can lead to higher conversion rates and customer satisfaction.
  • Professionalism and trust: High-quality studio photos evoke a sense of professionalism and care, boosting trust and confidence in potential buyers. This can be particularly important for high-value items like cars and motorcycles.

While the exact percentage increase from professional studio photos on eBay Motors may not be publicly available, the evidence from various sources strongly suggests a positive and significant impact on sales. Considering the increased views, bids, conversion rates, and buyer trust, investing in professional photos can be a valuable strategy for eBay Motors sellers.

Remember, the benefits of high-quality photos extend beyond immediate sales. Building a strong brand image and fostering customer trust can lead to long-term success and repeat business.

Car dealerships can benefit in a number of ways from using a 360Booth® to shoot photos of their vehicles.

Car dealerships can benefit in a number of ways from using a 360Booth® to shoot photos of their vehicles.

by | Dec 2, 2023 | News, Solutions

Higher quality photos: 360Booth®s use specialized equipment and software to capture high-resolution photos of vehicles from all angles. This results in photos that are much sharper and more detailed than traditional photos.

More immersive experience: 360Booth® photos allow potential buyers to virtually explore a vehicle as if they were standing right next to it. This gives buyers a better sense of the vehicle’s size, shape, and features.

Increased online engagement: 360Booth® photos are more engaging than traditional photos, and they are more likely to keep potential buyers on a dealership’s website. This can lead to more leads and sales.

Improved brand awareness and trust: Using a 360Booth® to shoot photos of their vehicles shows that dealerships are investing in cutting-edge technology and that they are committed to providing potential buyers with the best possible experience. This can help to improve brand awareness and trust.

Here are some specific examples of how car dealerships are using 360booth photo studio with their camera, SHOOT it ai to benefit their businesses:

  • Increased sales: One dealership reported a 20% increase in sales after they started using a 360Booth® to shoot photos of their vehicles.
  • Reduced time to sell: Another dealership reported that the average time it took to sell a vehicle decreased by 15% after they started using a 360Booth®

Overall, 360Booth® photos can be a valuable asset for car dealerships. By using a 360Booth® to shoot high-quality, immersive photos with the SHOOT it AI camera of their vehicles, dealerships can increase sales, reduce time to sell, and improve customer satisfaction.

In addition to the benefits listed above, 360Booth® photos can also help car dealerships to:

  • Stand out from the competition: Many car dealerships still use traditional photos shooting outside and using fake backgrounds to market their vehicles. By using a 360Booth®, dealerships can differentiate themselves from the competition and attract more attention from potential buyers.
  • Build trust with customers: 360Booth® photos give potential buyers a better sense of the vehicle’s condition. This can help to build trust and make buyers more likely to purchase a vehicle from the dealership.

Overall, 360Booth® combined with SHOOT it ai smart camera can be a valuable asset for car dealerships of all sizes.

By investing in a 360Booth®, dealerships can improve their sales, marketing, and customer service.

Blue porsche
Blue porsche
Blue porsche
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Blue porsche
Blue porsche
Blue porsche
The Evolution of Our Intelligent Camera in Car Photography

The Evolution of Our Intelligent Camera in Car Photography

by | Nov 23, 2023 | News

Over our 26 years in the car photography industry, technology advances have tremendously improved how we capture vehicles today versus the early days. We’ve come a long way from the crude methods of the past, shooting vehicle with Sony’s Mavica camera using floppy disks. We’ve inspired our team at 360Booth® and now SHOOT it ai to solve real photography problems using smart AI, CV and automation.

Sony Mavica camera and floppy disks

The Path from Memory to AI

Initially, photographers had to rely solely on visual memory to manually remember shots and adjust things like lighting and zoom. This created inconsistent quality, lengthy times of shooting and required lengthy training. That’s why we developed the pioneering 360Booth® Photo Studio and our new SHOOT it ai smart camera to standardize conditions. However, photographers were still left to figure out specifics.

Introducing our patented SHOOT it ai smart Camera.

Our intelligent on-screen guidance takes the guesswork out of car photography. Let’s break down how it works:

  • Dynamic shot instructions guide to exact photo locations needed
  • A visual WTF (what’s the focus) button queues sample reference photos for any angle
  • Auto-adjustment of lights/apertures as conditions change
  • Preset and self-configured zooms to perfectly frame vehicles

The Results? Consistent Professional Photos in Half the Time.

By leveraging intelligent assistance, photographers require far less time and training to produce flawless photos. This camera guides users through lighting corrections, zoom directing and image enhancement automatically in real-time. For dealerships, this tech allows capturing pro product photos with very limited training.

car images taken with the patented SHOOT it ai smart Camera

The Future of Automotive Imaging

While our patented 360Booth® studios remain essential, our new SHOOT it ai smart camera intelligence takes it to the next level. As cameras continue evolving, our team strives to further simply complex photography tasks through AI. Just imagine built-in background reflection removal, automated window whitewashing and more! We look forward to advancing how auto dealers make vehicles shine through images with increasing smart enhancements down the road.