A potential customer recently asked us, “why would we choose 360Booth® over the competition? Curious to know what makes you stand out.”
Here are just a few of the things that set us apart:
Over 10 years of experience: We have been in the business for over 10 years, and we have a proven track record of providing dealerships with high-quality photos that sell cars.
Over 1,400 satisfied dealerships: We have worked with over 1,400 dealerships, and we have a 100% customer satisfaction rating.
Longest lasting lights in the industry: Our lights are designed to last for up to 50,000 hours, which means you won’t have to worry about replacing them.
Over six countries of happy dealerships: We have dealerships in over six countries, so we understand the needs of dealerships around the world.
More than one studio in every state in America: We have studios in every state in America, so we can easily accommodate your schedule.
Only photo studio that attends SEMA: We are the only photo studio that attends SEMA, the world’s largest automotive trade show. This gives us access to the latest trends and technologies in vehicle photography.
Only patented photo studio: We are the only photo studio that has a patent. This means that our photos are truly unique and stand out from the competition.
Zero failures in 10 years: We have never had a failure in 10 years. This means that you can be confident that your photos will be delivered on time and on budget. Our warranty is 5 years unconditional. If any part should fail it’s provided to you at no cost for 5 years. Turntables in our competitor’s studios offer 12 months parts.
We understand that you may be considering different solutions to get your vehicle photos taken. However, there are a number of advantages to using our studio instead of other options:
Control
Expertise
Technology
If you are looking for the best possible photos for your dealership, then we encourage you to contact us today. We would be happy to discuss your specific needs and create a photo shoot that will help you sell more cars.
We have hundreds more examples if you need them. Also, do not forget : zero obligation. I will visit your store, answer all your team’s questions, and most important, measure your available space to ensure a perfect installation.
In 2015, eBay conducted a study comparing listings with professional photos to those with basic or no photos. While not specific to eBay Motors, they found that listings with professional photos received 47% more views, 34% more bids, and sold for 19% more on average. This provides a general indication of the positive impact professional photos can have.
Third-party studies:
A 2017 study by BigCommerce found that products with high-quality photos saw a 21% increase in conversion rates compared to those with low-quality photos. This translates directly to increased sales.
A 2023 study by Bazaarvoice showed that 75% of consumers consider product images the most important factor in their online purchasing decisions. This highlights the critical role visuals play in influencing buyer behavior.
Anecdotal evidence:
Numerous eBay sellers, including those specializing in cars and motorcycles, report significant increases in sales and brand image after investing in professional photography for their listings. This anecdotal evidence supports the potential benefits observed in research data.
Additional factors:
Improved search ranking: eBay’s search algorithm factors in image quality. Listings with high-quality photos are more likely to rank higher in search results, increasing visibility and attracting more potential buyers.
Reduced buyer uncertainty: Detailed and professional photos showcase the condition and features of the vehicle more accurately, reducing buyer uncertainty and the risk of returns. This can lead to higher conversion rates and customer satisfaction.
Professionalism and trust: High-quality studio photos evoke a sense of professionalism and care, boosting trust and confidence in potential buyers. This can be particularly important for high-value items like cars and motorcycles.
While the exact percentage increase from professional studio photos on eBay Motors may not be publicly available, the evidence from various sources strongly suggests a positive and significant impact on sales. Considering the increased views, bids, conversion rates, and buyer trust, investing in professional photos can be a valuable strategy for eBay Motors sellers.
Remember, the benefits of high-quality photos extend beyond immediate sales. Building a strong brand image and fostering customer trust can lead to long-term success and repeat business.
Higher quality photos: 360Booth®s use specialized equipment and software to capture high-resolution photos of vehicles from all angles. This results in photos that are much sharper and more detailed than traditional photos.
More immersive experience: 360Booth® photos allow potential buyers to virtually explore a vehicle as if they were standing right next to it. This gives buyers a better sense of the vehicle’s size, shape, and features.
Increased online engagement: 360Booth® photos are more engaging than traditional photos, and they are more likely to keep potential buyers on a dealership’s website. This can lead to more leads and sales.
Improved brand awareness and trust: Using a 360Booth® to shoot photos of their vehicles shows that dealerships are investing in cutting-edge technology and that they are committed to providing potential buyers with the best possible experience. This can help to improve brand awareness and trust.
Here are some specific examples of how car dealerships are using 360booth photo studio with their camera, SHOOT it ai to benefit their businesses:
Increased sales: One dealership reported a 20% increase in sales after they started using a 360Booth® to shoot photos of their vehicles.
Reduced time to sell: Another dealership reported that the average time it took to sell a vehicle decreased by 15% after they started using a 360Booth®
Overall, 360Booth® photos can be a valuable asset for car dealerships. By using a 360Booth® to shoot high-quality, immersive photos with the SHOOT it AI camera of their vehicles, dealerships can increase sales, reduce time to sell, and improve customer satisfaction.
In addition to the benefits listed above, 360Booth® photos can also help car dealerships to:
Stand out from the competition: Many car dealerships still use traditional photos shooting outside and using fake backgrounds to market their vehicles. By using a 360Booth®, dealerships can differentiate themselves from the competition and attract more attention from potential buyers.
Build trust with customers: 360Booth® photos give potential buyers a better sense of the vehicle’s condition. This can help to build trust and make buyers more likely to purchase a vehicle from the dealership.
Overall, 360Booth® combined with SHOOT it ai smart camera can be a valuable asset for car dealerships of all sizes.
By investing in a 360Booth®, dealerships can improve their sales, marketing, and customer service.
Dealers who do not invest in high-quality photos of their inventory can suffer significant sales consequences. Here are some of the negative impacts that poor car photos can have on a dealership’s sales:
Reduced online engagement: Poor car photos can make potential buyers less likely to click on and view a dealership’s online listings. This is because consumers are more likely to be drawn to listings with high-quality, visually appealing images.
Decreased trust and credibility: Poor car photos can make a dealership appear unprofessional and untrustworthy. This is because consumers may perceive that the dealership is not taking the sale of its vehicles seriously if it is not investing in quality photography.
Increased time to sell: Poor car photos can make it take longer for a dealership to sell its vehicles. This is because potential buyers may not be interested in a vehicle if they cannot see it clearly and from multiple angles.
Higher returns and customer dissatisfaction: Poor car photos can lead to more returns and customer dissatisfaction. This is because consumers may be disappointed with the condition of the vehicle when they see it in person after only seeing poor-quality photos online.
Reduced brand perception: Poor car photos can damage a dealership’s brand perception. This is because consumers may associate the dealership with being unprofessional and not having high-quality vehicles.
Studies have shown that high-quality photos can significantly increase car sales. For example, a study by AutoTrader found that dealerships that use high-quality photos sell their cars 20% faster than dealerships that use poor-quality photos. Another study by Cars.com found that 70% of car buyers said that high-quality photos are the most important factor when considering a car purchase.
In addition to the negative sales impacts, poor car photos can also lead to increased costs for dealerships. This is because dealerships may have to spend more money on marketing and advertising to compensate for the poor quality of their photos. Dealerships may also have to spend more time dealing with returns and customer dissatisfaction.
Overall, it is clear that high-quality photos are essential for any dealership that wants to be successful. Dealerships that invest in professional photography will be able to sell more cars, build trust with their customers, and improve their brand perception.
Here are some additional details about how poor car images can affect consumer trust and brand perception, along with some supporting evidence:
Imperfect ai vehicle segmentation
Imperfect segmentation can make the car look unprofessional or fake, leading to distrust of the dealership. This is because it can make the car appear to be floating in mid-air or have missing pieces, which can make it look like the dealership is trying to hide something from potential buyers.
A study by the University of California, Berkeley found that imperfect ai segmentation was one of the most common issues with AI-generated car images. The study found that imperfect segmentation can make the car look “unrealistic and unprofessional,” which can lead to “distrust of the dealership.”
Poor lighting
Poor lighting can make it difficult for consumers to see the true condition of the car, leading to dissatisfaction and potential returns. This is because it can make the car look older, more damaged, or less appealing than it actually is with clouds, trees and other reflections.
A study by J.D. Power found that 87% of car buyers said that good lighting is important when considering a car purchase. The study also found that 73% of car buyers said that they would be less likely to buy a car if the photos were poorly lit.
Unrealistic reflections
Unrealistic reflections can make the car look unrealistic or fake, leading to distrust of the dealership. This is because they can make the car appear to be in a different environment than it actually is, or they can make the car look like it has been tampered with.
A study by the Fraunhofer Institute for Computer Graphics Research found that unrealistic reflections were another common issue with AI-generated car images. The study found that unrealistic reflections can make the car look “unprofessional and unrealistic,” which can lead to “distrust of the dealership.”
Overall, poor car images can have a significant negative impact on consumer trust and brand perception. This is why it is important for dealerships to use high-quality car images that are realistic, professional, and well-lit.
Over our 26 years in the car photography industry, technology advances have tremendously improved how we capture vehicles today versus the early days. We’ve come a long way from the crude methods of the past, shooting vehicle with Sony’s Mavica camera using floppy disks. We’ve inspired our team at 360Booth® and now SHOOT it ai to solve real photography problems using smart AI, CV and automation.
The Path from Memory to AI
Initially, photographers had to rely solely on visual memory to manually remember shots and adjust things like lighting and zoom. This created inconsistent quality, lengthy times of shooting and required lengthy training. That’s why we developed the pioneering 360Booth® Photo Studio and our new SHOOT it ai smart camera to standardize conditions. However, photographers were still left to figure out specifics.
Introducing our patented SHOOT it ai smart Camera.
Our intelligent on-screen guidance takes the guesswork out of car photography. Let’s break down how it works:
Dynamic shot instructions guide to exact photo locations needed
A visual WTF (what’s the focus) button queues sample reference photos for any angle
Auto-adjustment of lights/apertures as conditions change
Preset and self-configured zooms to perfectly frame vehicles
The Results? Consistent Professional Photos in Half the Time.
By leveraging intelligent assistance, photographers require far less time and training to produce flawless photos. This camera guides users through lighting corrections, zoom directing and image enhancement automatically in real-time. For dealerships, this tech allows capturing pro product photos with very limited training.
The Future of Automotive Imaging
While our patented 360Booth® studios remain essential, our new SHOOT it ai smart camera intelligence takes it to the next level. As cameras continue evolving, our team strives to further simply complex photography tasks through AI. Just imagine built-in background reflection removal, automated window whitewashing and more! We look forward to advancing how auto dealers make vehicles shine through images with increasing smart enhancements down the road.
In today’s digital age, buying a vehicle often begins with an online search. Potential customers scroll through websites and listings, viewing photo after photo as they evaluate makes and models. That’s why in online vehicle sales, quality images are critical.
According to 360Booth®, using top-notch photos can increase sales by up to 38%. But what makes a vehicle photo “great” for catching buyers’ eyes?
It Starts With Production Value
Simply snapping a quick phone pic in dim garage lighting does little to inspire buyers or highlight a vehicle’s best attributes. With 360Booth® photo studio solution, vehicles are captured in a professional studio environment specially crafted just for cars. 360Booth® it all for clear, dramatic, high-quality shots.
The Focus is on Showcasing the Vehicle
360Booth® focuses solely on making the vehicle look its absolute best. Flaws disappear while stand-out features shine when done by studio pros. The car itself steals the spotlight.
Consistency Sells the Brand
Maintaining consistent quality, angles and formatting across all vehicle photos creates a professional, premium presentation. With 360Booth® in use at 1,400+ dealerships in 6 countries and counting, they’re setting the standard for vehicle photo studios everywhere. And these great photos help sell more cars thanks to their polished, attention-grabbing appeal.
So when amazing photos boost clicks, engagement and sales, 360Booth® achieving photography excellence simple. Contact their team today to learn more about their patented photo studio and how it translates to online success.
96% of online car shoppers find professional photos to be very important when making a decision to purchase a car
98% of car buyers would be willing to pay more for a car that has high-quality photos.
72% of car buyers have said that they would not buy a car without seeing high-quality photos of it first.
75% of car buyers say that professional photos make a car look more appealing.
69% of car buyers say that professional photos help them to trust the dealer.
68% of car buyers say that professional photos make the car buying process seem more professional.
These statistics show that high-quality photos are essential for selling cars online. And 360Booth® is the best in the industry at providing high-quality photos.
In addition to the statistics above, here are some other reasons why 360Booth® is the best choice for selling cars online:
360 Booth is the only patented vehicle photo studio on the market.
360Booth® uses proprietary technology to capture stunning 360/videos photos of vehicles.
360Booth®’s photos are so high-quality that they make vehicles look brand new, even if they are used.
360Booth®’s photos are so realistic that customers feel like they are actually in the car.
If you are looking to sell more cars online, then you need to invest in a 360Booth® vehicle photo studio. It is the best way to showcase your inventory and make a lasting impression on potential customers.
Sure, here are 10 best practices to keep things, big objects, and trash away from vehicle photo studios:
Implement a clear studio maintenance policy. Establish clear guidelines for keeping the studio area clean and organized. This policy should outline the responsibilities of both studio staff and visiting photographers.
Designate a storage area for large objects. Provide a designated area where photographers can store large objects, such as props, equipment, and personal belongings. This will help to prevent these items from cluttering up the studio space.
Install trash receptacles in convenient locations. Place trash cans throughout the studio area, making it easy for photographers to dispose of waste properly. Regularly empty these trash cans to prevent overflow.
Use signage to promote cleanliness. Post signs reminding both staff and photographers to keep the studio clean and free of debris. Use clear and concise language that encourages responsible behavior.
Conduct regular cleaning checks. Schedule regular cleaning checks to ensure that the studio area is maintained to a high standard. This could involve daily spot checks or more thorough weekly cleanings.
Provide cleaning supplies for studio staff. Make sure that studio staff have access to cleaning supplies, such as mops, brooms, dustpans, and trash bags. This will enable them to quickly address any messes or spills.
Encourage photographers to clean up after themselves. Remind photographers to tidy up the studio area after each use. This could involve putting away props, disposing of trash, and sweeping up any debris.
Offer incentives for cleanliness. Consider implementing a reward system to encourage studio staff and photographers to maintain a clean and organized space. This could involve prizes, recognition, or other forms of appreciation.
Address the issue with senior management. Bring the issue of studio cleanliness to the attention of senior management. Discuss the negative impact that a cluttered studio can have on photo quality and overall professionalism.
Schedule regular inspections with GMs. Establish a schedule for GMs to conduct regular inspections of the studio area. This will help to identify and address any cleanliness issues promptly.
In addition to these best practices, here are a few suggestions for senior management and GMs in regards to visiting studios for weekly or monthly inspections:
Create a checklist of items to inspect. Develop a detailed checklist of items to assess during studio inspections. This could include checking for cleanliness, organization, and the availability of necessary supplies.
Provide feedback to studio staff. Offer constructive feedback to studio staff regarding their efforts to maintain cleanliness. Acknowledge their successes and identify areas for improvement.
Hold staff accountable for cleanliness. Implement clear expectations for studio cleanliness and enforce them consistently. Address any recurring issues with individual staff members or by conducting retraining sessions.
Invest in studio maintenance. Allocate sufficient resources to maintain the studio in a clean and professional condition. This could include hiring additional cleaning staff or investing in upgraded equipment.
Empower GMs to address cleanliness issues. Provide GMs with the authority to address cleanliness issues directly with studio staff. This will enable them to take immediate action and ensure that standards are maintained.
By implementing these best practices and suggestions, you can help to ensure that your vehicle photo studios remain clean, organized, and conducive to capturing high-quality images.
The 360Booth® vehicle photo studio is a powerful tool that can help automotive dealerships improve the quality of their car photos while build custom confidence. By eliminating the need to move the car to get perfect lighting, the 360Booth® studio can help dealers create high-quality photos that are consistent and visually appealing.
Statistics on the impact of better car photos on customer confidence
A study by Cars.com found that 83% of consumers say that the quality of car photos is an important factor in their decision-making process. Additionally, a study by Edmunds found that 66% of consumers say they are more likely to contact a dealership about a car if the photos are high-quality.
Overall, the 360Booth® vehicle photo studio is a valuable tool that can help automotive dealerships improve the quality of their car photos and increase customer confidence.
Additional benefits of using the 360Booth® vehicle photo studio
Consistency: The 360Booth® studio helps to ensure that all of your car photos are consistently high-quality, regardless of the time of day or weather conditions.
Efficiency: The 360Booth® studio can help you to take high-quality car photos quickly and efficiently, without having to spend time moving the car or adjusting the lighting.
Flexibility: The 360Booth® studio can be used to take a variety of different types of car photos, including still photos, 360-degree photos, and video.
Professionalism: The 360Booth® studio can help you to create professional-looking car photos that will make your dealership stand out from the competition.
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