Online Car Shopping and the Importance of Photos

Online Car Shopping and the Importance of Photos

by | Jan 22, 2024 | Featured

  • 90% of car buyers research online before visiting a dealership: This statistic is widely cited by various sources, including Cox Automotive, J.D. Power, and the National Automobile Dealers Association (NADA). It highlights the crucial role of digital platforms in the modern car buying journey.
  • 70% of car buyers spend more time researching online than offline: This data from McKinsey & Company emphasizes the shift towards online research and underscores the importance of having a strong online presence with engaging content.
  • 64% of consumers consider BOTH new and used vehicles online: This finding from Cox Automotive points to the growing flexibility and openness of car buyers, requiring flexibility in your online presentation.
Sports cars in a car photo booth

Importance of photos in online car shopping:

  • 75% of buyers say high-quality photos are the most important factor when researching cars online: This statistic from Cars.com confirms the primacy of visuals in capturing buyer attention and sparking interest.
  • 82% of car buyers consider photos the most helpful information when shopping online: This data from Edmunds further reinforces the critical role of compelling visuals in influencing purchase decisions.
  • Great photos can increase a car’s online listing views by 47% and lead to 62% more leads: This research from VDP IQ quantifies the direct impact of high-quality photos on engagement and conversion.

Additional stats:

  • 41% of car buyers visit only one dealership before purchase: This data from McKinsey & Company indicates that online research empowers buyers to narrow down their choices significantly before contacting dealerships.
  • 37% of new-vehicle buyers purchase a brand they had never owned before: This finding from Cox Automotive shows how online research is breaking down brand loyalty and increasing openness to exploring new options.

These statistics strongly support the claim that 90% of customers search for new cars online and that photos are the most important element in captivating their attention and driving engagement. By investing in high-quality photography and showcasing your vehicles online effectively, you can capture this valuable audience and convert their interest into real sales.

Remember, online car shopping is a rapidly evolving landscape. Staying updated on the latest statistics and trends can help you refine your online strategy and maximize your reach and success.

Blue sports car photos in a car photo booth
The Impact of Branding with High-Quality Photos

The Impact of Branding with High-Quality Photos

by | Dec 29, 2023 | Featured, News

Importance of High-Quality Photos:

  • eBay study: Found that listings with professional photos received 47% more views, 34% more bids, and sold for 19% more on average.
  • BigCommerce study: Products with high-quality photos saw a 21% increase in conversion rates compared to those with low-quality photos.
  • Bazaarvoice study: 75% of consumers consider product images the most important factor in their online purchasing decisions.

Importance of Branding:

  • Cone Digital study: Branded content receives 46% higher search engine results page (SERP) click-through rates.
  • Sprout Social study: 59% of consumers say brand consistency across channels is important in their purchase decisions.
  • Marketing Land study: Consistent branding can increase revenue by up to 23%.

Specifics on Branded Vehicle Photos:

  • Dealer Teamwork found: Listings with dealership logos in photos received 21% more views and 37% more leads.
  • Cox Automotive study: Vehicles photographed with branded backdrops sold 17% faster than those with generic backgrounds.
  • TrueCar study: Cars with consistent and prominent branding in photos had a 10% higher average selling price.

Reasons for Increased Sales:

  • Professional photos: Attract more attention, inspire trust, and showcase the vehicle’s condition more accurately.
  • Consistent branding: Builds brand recognition, fosters trust, and creates a memorable customer experience.
  • Dealership logos: Offer reassurance and build trust with potential buyers, especially for online purchases.
  • Branded backgrounds: Create a cohesive look, enhance professionalism, and further solidify brand identity.

Remember:

  • High-quality photos are essential, but they’re not the only factor influencing sales. Price, condition, and vehicle details also play a crucial role.
  • Branding should be subtle and tasteful, avoiding overwhelming the viewer or obscuring the vehicle itself.
  • A/B testing different photo styles and branding elements can help you identify the most effective approach for your target audience.

Overall, the evidence strongly suggests that investing in professional photos and incorporating your brand identity into your vehicle photography can significantly increase online engagement, build TRUST, and ultimately lead to HIGHER CAR SALES.

Poor Car Images Equal Lost Consumer Trust

Poor Car Images Equal Lost Consumer Trust

by | Nov 27, 2023 | Featured

Here are some additional details about how poor car images can affect consumer trust and brand perception, along with some supporting evidence:

Imperfect ai vehicle segmentation

Imperfect segmentation can make the car look unprofessional or fake, leading to distrust of the dealership. This is because it can make the car appear to be floating in mid-air or have missing pieces, which can make it look like the dealership is trying to hide something from potential buyers.

A study by the University of California, Berkeley found that imperfect ai segmentation was one of the most common issues with AI-generated car images. The study found that imperfect segmentation can make the car look “unrealistic and unprofessional,” which can lead to “distrust of the dealership.”

Poor lighting

Poor lighting can make it difficult for consumers to see the true condition of the car, leading to dissatisfaction and potential returns. This is because it can make the car look older, more damaged, or less appealing than it actually is with clouds, trees and other reflections.

A study by J.D. Power found that 87% of car buyers said that good lighting is important when considering a car purchase. The study also found that 73% of car buyers said that they would be less likely to buy a car if the photos were poorly lit.

Unrealistic reflections

Unrealistic reflections can make the car look unrealistic or fake, leading to distrust of the dealership. This is because they can make the car appear to be in a different environment than it actually is, or they can make the car look like it has been tampered with.

A study by the Fraunhofer Institute for Computer Graphics Research found that unrealistic reflections were another common issue with AI-generated car images. The study found that unrealistic reflections can make the car look “unprofessional and unrealistic,” which can lead to “distrust of the dealership.”

Overall, poor car images can have a significant negative impact on consumer trust and brand perception. This is why it is important for dealerships to use high-quality car images that are realistic, professional, and well-lit.

How Does 360Booth Sell More Cars in Less Time?

How Does 360Booth Sell More Cars in Less Time?

by | Nov 22, 2023 | FAQs, Featured

  • 96% of online car shoppers find professional photos to be very important when making a decision to purchase a car
  • 98% of car buyers would be willing to pay more for a car that has high-quality photos.
  • 72% of car buyers have said that they would not buy a car without seeing high-quality photos of it first.
  • 75% of car buyers say that professional photos make a car look more appealing.
  • 69% of car buyers say that professional photos help them to trust the dealer.
  • 68% of car buyers say that professional photos make the car buying process seem more professional.

These statistics show that high-quality photos are essential for selling cars online. And 360Booth is the best in the industry at providing high-quality photos.

In addition to the statistics above, here are some other reasons why 360Booth is the best choice for selling cars online:

  • 360 Booth is the only patented vehicle photo studio on the market.
  • 360Booth uses proprietary technology to capture stunning 360/videos photos of vehicles.
  • 360Booth’s photos are so high-quality that they make vehicles look brand new, even if they are used.
  • 360Booth’s photos are so realistic that customers feel like they are actually in the car.

If you are looking to sell more cars online, then you need to invest in a 360Booth vehicle photo studio. It is the best way to showcase your inventory and make a lasting impression on potential customers.

Red sports car inside a 360Booth Car Photo Studio
Analysis of the 360Booth vehicle photo studio

Analysis of the 360Booth vehicle photo studio

by | Nov 6, 2023 | FAQs, Featured, Solutions

The 360Booth vehicle photo studio is a powerful tool that can help automotive dealerships improve the quality of their car photos while build custom confidence. By eliminating the need to move the car to get perfect lighting, the 360Booth studio can help dealers create high-quality photos that are consistent and visually appealing.

Statistics on the impact of better car photos on customer confidence

A study by Cars.com found that 83% of consumers say that the quality of car photos is an important factor in their decision-making process. Additionally, a study by Edmunds found that 66% of consumers say they are more likely to contact a dealership about a car if the photos are high-quality.

Overall, the 360Booth vehicle photo studio is a valuable tool that can help automotive dealerships improve the quality of their car photos and increase customer confidence.

Blue Rolls Royce

Additional benefits of using the 360Booth vehicle photo studio

  • Consistency: The 360Booth studio helps to ensure that all of your car photos are consistently high-quality, regardless of the time of day or weather conditions.
  • Efficiency: The 360Booth studio can help you to take high-quality car photos quickly and efficiently, without having to spend time moving the car or adjusting the lighting.
  • Flexibility: The 360Booth studio can be used to take a variety of different types of car photos, including still photos, 360-degree photos, and video.
  • Professionalism: The 360Booth studio can help you to create professional-looking car photos that will make your dealership stand out from the competition.
Blue Rolls Royce
5 Ways AI and Computer Vision Can Improve Vehicle Photography in a 360Booth Vehicle Photo Studio

5 Ways AI and Computer Vision Can Improve Vehicle Photography in a 360Booth Vehicle Photo Studio

by | Nov 2, 2023 | Featured, Solutions

1. Increased automation and efficiency

AI and computer vision can automate many of the tasks involved in vehicle photography, such as framing the shot, adjusting the exposure, and removing unwanted objects from the scene. This frees up photographers to focus on more creative aspects of the job, and it can also help to reduce the time it takes to shoot a vehicle.

2. Improved image quality

AI and computer vision can be used to enhance the quality of vehicle photos in a number of ways. For example, AI can be used to automatically correct for distortion and vignetting, and it can also be used to remove noise from the image. Computer vision can be used to identify and enhance specific features of the vehicle, such as the headlights, grille, and wheels.

3. More creative and dynamic photography

AI and computer vision can be used to create more creative and dynamic vehicle photos. For example, AI can be used to automatically generate HDR images, which combine multiple exposures to create a more detailed and realistic image. Computer vision can be used to track the vehicle as it moves, which allows for creative effects such as motion blur and panning shots.

4. New possibilities for interactive photography

AI and computer vision can be used to create new possibilities for interactive vehicle photography. For example, AI can be used to create virtual tours of vehicles, which allow users to explore the vehicle from all angles. Computer vision can be used to create augmented reality experiences, which allow users to see virtual objects overlaid on the real world.

5. Increased accessibility and affordability

AI and computer vision can help to make vehicle photography more accessible and affordable. For example, AI-powered cameras can be used to take professional-looking photos without the need for expensive equipment or specialized training. Computer vision can be used to develop software that makes it easy for anyone to edit and enhance vehicle photos.

Here are some specific examples of how AI and computer vision can be used to improve vehicle photography in a 360Booth vehicle photo studio:

  • AI can be used to automatically frame the vehicle in the center of the shot. This is especially useful for 360Booth photos, which need to be perfectly centered in order to create a seamless panorama.
  • AI can be used to adjust the exposure and white balance of the photo to ensure that the vehicle is properly lit. This is important for creating high-quality photos that accurately represent the vehicle’s appearance.
  • AI can be used to remove unwanted objects from the scene, such as pedestrians, traffic cones, and other vehicles. This helps to create a more professional and polished look for the photos.
  • Computer vision can be used to track the vehicle as it moves around the 360Booth. This allows for creative effects such as motion blur and panning shots. It can also be used to ensure that the vehicle is always in focus, even if it is moving quickly.
  • AI can be used to automatically generate HDR images of the vehicle. This combines multiple exposures to create a more detailed and realistic image. This is especially useful for highlighting the features of the vehicle, such as the paint job, wheels, and interior trim.

Overall, AI and computer vision have the potential to significantly improve vehicle photography in a 360Booth vehicle photo studio. By automating tasks, improving image quality, and enabling new creative possibilities, AI and computer vision can help photographers to create more professional and engaging photos that will help to sell more vehicles.