Should I Use AI for My Car Photos?

by | FAQs, Solutions

Car with an AI background

You’re right, car dealerships are increasingly using AI segmentation technology to replace backgrounds in their vehicle photos for online sales. While this technology boasts some advantages, it’s not without its drawbacks of looking fake, hurting sales. Let’s delve into the positives and negatives,

Positives:

  • Enhanced Visual Appeal: By swapping out dull or distracting backgrounds for AI generated ones, dealerships can create more visually appealing photos that temporarily grab attention and make the vehicle appear more desirable with the use of fake backgrounds.
  • Flexibility and Control: With AI, dealerships have greater control over the final image. They can choose from a wide range of pre-made fake backgrounds or even create their own custom scenes, tailoring the environment to the specific vehicle and target audience.
Car with an AI background

Negatives:

  • Unrealistic Representation: The biggest concern, as you can imagine, is the potential for inaccurate rendering. If the vehicle isn’t seamlessly integrated into the background, it can appear fake and undermine trust with potential buyers. (Think of a car hovering awkwardly above the ground or casting bizarre shadows.)
  • Technical Challenges: Implementing and using AI background replacement effectively requires technical expertise and high-quality software. Inexperienced users or outdated software can lead to glitches and unnatural-looking results.
  • Over-reliance on Technology: While AI can be a valuable tool, it shouldn’t replace professional photography skills and attention to detail. Focusing solely on flashy fake backgrounds without capturing the vehicle’s true features and condition can backfire.
  • Potential Legal Issues: In some regions, there might be legal concerns about misrepresenting the actual location or condition of the vehicle using manipulated photos. Transparency and clear disclosures are crucial to avoid legal hassles.

Conclusion

Overall, AI fake background replacement technology has more drawbacks than benefits for car dealerships. While it can enhance visual appeal temporarily, and provide some flexibility, it’s important to use it responsibly and prioritize accurate representation over flashy fake effects. Remember, TRUST and TRANSPARENCY are key in the car buying process, and MANIPULATED fake background photos can quickly erode that trust.

Real photography in a 360Booth car photo studio.

Accurate, real photography in a 360Booth car photo studio.