A dealership vehicle photo studio does not need a motorized turntable. In a high-volume store, avoiding one can be an operational advantage.
The biggest reason is simple.. Motors fail.
A high volume dealership cannot afford five minutes of photography downtime, much less days or weeks waiting for a motor, drive component or service technician. When photography is part of the daily retail process, every mechanical dependency becomes another possible bottleneck.
360Booth was designed differently.
There is no motorized platform under the vehicle. The car stays stationary while the 360Booth studio room moves around it manually.
That design also improves the photography.
Moving the studio walls and lighting around the vehicle helps remove unwanted outside studio reflections from the body panels while maintaining smooth white surroundings and properly balanced lighting.
For interior photography, the ability to reposition the studio lighting is just as valuable. The lights can move relative to the vehicle, allowing the photographer to create better illumination, depth and drama inside the cabin instead of relying on fixed lights positioned for exterior photography.
SHOOTit AI then guides the employee through the capture process on the iPhone, including the still photo sequence and exterior 360.
The result is a system designed around uptime, simplicity and image quality rather than mechanical theater.
A turntable makes the car move.
360Booth moves what actually matters: the environment and the light. Keeping the user in control.. In a high volume dealership, there is something even more important.
No motors. No motor downtime. No waiting two weeks to photograph cars.
