A competing studio company published a comparison of its product against 360Booth. We read it. It’s wrong about us.
When a competitor needs to get your specs wrong to win the comparison, that tells you something about the comparison. So here are the facts, straight from the people who build the studio.
What they said vs. what’s true
- They said: 360Booth has a limited warranty.
The fact: 360Booth carries a 5-year unconditional warranty. Not limited. Unconditional. - They said: 360Booth has extra integration costs.
The fact: There is no integration fee. None. - They said: 360Booth has two wall lights.
The fact: Our 26 ft and 28 ft studios run four LEDs at 200,000 lumens.
Three claims. Three misses. If a vendor can’t get the competition right, ask how carefully they’re describing their own product.
“Real, not AI”? Read the product list.
Some studio companies market themselves as the real alternative to AI. Then you look at what they actually sell: AI background replacement, and a feature that reuses one car’s photos on other matching vehicles in your inventory.
Think about that second one. A shopper looks at a listing and sees photos of a different car. Same trim, same color, not the car on your lot. That’s not real. That’s a stock photo with your VIN on it.
At 360Booth, the photo on the listing is the car on the lot. Every time. That’s why we built a real booth, not a picture of one, and why we argue AI-generated views are not evidence of a used car’s condition.
Which spec goes in the contract?
Before you sign with any studio, put its website pages side by side. If the same system is listed with 12 cameras on one page and 16 on another, a capture time of 2 seconds here and 45 seconds there, and a lumen rating that changes by the page, ask one question:
“Which of these numbers goes in my contract?”
If they can’t answer it, you have your answer.
Rent forever, or own it?
Some studios are rented by the month, for as long as you shoot. Some still charge per VIN, with volume minimums. Every car you photograph is another line on the invoice.
A 360Booth is different:
- You own the studio outright
- No monthly invoice for the studio
- No per-VIN fees
- No contracts
- Zero cost for on-site visits
- 5-year unconditional warranty
Add SHOOTit AI for one flat monthly invoice with no contract and no credit card required: unlimited vehicles, unlimited photos per vehicle, unlimited interior and exterior 360 videos and unlimited training.
Do you want a studio, or a construction project?
Ask any studio vendor exactly what installation takes. Some drive-thru systems need dedicated electrical circuits, a forklift on site for days, and a metal building that eats a row of parking spaces. Then ask who handles the permits.
Get it in writing before your service manager finds out the hard way.
Ask the right questions
Any studio, ours included, should be able to answer these without hesitation:
- What exactly does your warranty cover, and for how long?
- Is there an integration fee?
- Do you charge per VIN, and is there a minimum?
- Do you sell AI background replacement or reuse photos across vehicles?
- Which camera count, capture time and lighting spec will be in my contract?
- What does installation require, and who pulls the permits?
For a deeper list, see 10 Questions Every Dealer Should Ask Before Buying a Vehicle Photo Studio. To see how our studio works, read Why Does a Manual Vehicle Photo Studio Work Better?
The bottom line
If you’re comparing studios, compare facts. Ours are simple: own it outright, 5-year unconditional warranty, no integration fee, four LEDs at 200,000 lumens, and real photos of the real car.
FAQ
What warranty does 360Booth have?
360Booth carries a 5-year unconditional warranty. It is not a limited warranty.
Does 360Booth charge an integration fee?
No. There is no integration fee with 360Booth.
How much lighting does a 360Booth studio have?
The 26 ft and 28 ft 360Booth studios use four LEDs at 200,000 lumens.
Does 360Booth charge per VIN or require a monthly rental?
No. You own the 360Booth studio outright, with no per-VIN fees, no monthly studio invoice and no contracts.
Related Reading:
- Your Photo Vendor Sold You a Picture of a Booth
- Read the Billing Terms Before You Sign Up for Fake Backgrounds
- 10 Questions Every Dealer Should Ask Before Buying a Vehicle Photo Studio
- Why Does a Manual Vehicle Photo Studio Work Better?
- Can AI-Generated Vehicle Views Be Used as Evidence of a Used Car’s Actual Condition?
- Why Is It So Helpful to Have a 360Booth Vehicle Photo Studio?
