Dealers who do not invest in high-quality photos of their inventory can suffer significant sales consequences. Here are some of the negative impacts that poor car photos can have on a dealership’s sales:
Reduced online engagement: Poor car photos can make potential buyers less likely to click on and view a dealership’s online listings. This is because consumers are more likely to be drawn to listings with high-quality, visually appealing images.
Decreased trust and credibility: Poor car photos can make a dealership appear unprofessional and untrustworthy. This is because consumers may perceive that the dealership is not taking the sale of its vehicles seriously if it is not investing in quality photography.
Increased time to sell: Poor car photos can make it take longer for a dealership to sell its vehicles. This is because potential buyers may not be interested in a vehicle if they cannot see it clearly and from multiple angles.
Higher returns and customer dissatisfaction: Poor car photos can lead to more returns and customer dissatisfaction. This is because consumers may be disappointed with the condition of the vehicle when they see it in person after only seeing poor-quality photos online.
Reduced brand perception: Poor car photos can damage a dealership’s brand perception. This is because consumers may associate the dealership with being unprofessional and not having high-quality vehicles.
Studies have shown that high-quality photos can significantly increase car sales. For example, a study by AutoTrader found that dealerships that use high-quality photos sell their cars 20% faster than dealerships that use poor-quality photos. Another study by Cars.com found that 70% of car buyers said that high-quality photos are the most important factor when considering a car purchase.
In addition to the negative sales impacts, poor car photos can also lead to increased costs for dealerships. This is because dealerships may have to spend more money on marketing and advertising to compensate for the poor quality of their photos. Dealerships may also have to spend more time dealing with returns and customer dissatisfaction.
Overall, it is clear that high-quality photos are essential for any dealership that wants to be successful. Dealerships that invest in professional photography will be able to sell more cars, build trust with their customers, and improve their brand perception.
FAQ
How can bad car photos affect a dealership's sales?
They can reduce clicks on listings, make the dealership look less trustworthy, slow down how quickly cars sell, and damage the dealership’s brand.
Can poor photos lead to unhappy customers?
Yes. When photos don’t show a car clearly, buyers may be surprised by its condition in person, leading to dissatisfaction.
96% of online car shoppers find professional photos to be very important when making a decision to purchase a car
98% of car buyers would be willing to pay more for a car that has high-quality photos.
72% of car buyers have said that they would not buy a car without seeing high-quality photos of it first.
75% of car buyers say that professional photos make a car look more appealing.
69% of car buyers say that professional photos help them to trust the dealer.
68% of car buyers say that professional photos make the car buying process seem more professional.
These statistics show that high-quality photos are essential for selling cars online. And 360Booth® is the best in the industry at providing high-quality photos.
In addition to the statistics above, here are some other reasons why 360Booth® is the best choice for selling cars online:
360 Booth is the only patented vehicle photo studio on the market.
360Booth® uses proprietary technology to capture stunning 360/videos photos of vehicles.
360Booth®’s photos are so high-quality that they make vehicles look brand new, even if they are used.
360Booth®’s photos are so realistic that customers feel like they are actually in the car.
If you are looking to sell more cars online, then you need to invest in a 360Booth® vehicle photo studio. It is the best way to showcase your inventory and make a lasting impression on potential customers.
FAQ
How does a 360Booth® help dealerships sell more cars?
It produces consistent, professional photos plus 360 views and video, which help listings stand out and give buyers more confidence in the vehicle and the dealer.
What media can a 360Booth studio capture?
Still photos, 360-degree photos and video of each vehicle.
The 360Booth® vehicle photo studio is a powerful tool that can help automotive dealerships improve the quality of their car photos while build custom confidence. By eliminating the need to move the car to get perfect lighting, the 360Booth® studio can help dealers create high-quality photos that are consistent and visually appealing.
Statistics on the impact of better car photos on customer confidence
A study by Cars.com found that 83% of consumers say that the quality of car photos is an important factor in their decision-making process. Additionally, a study by Edmunds found that 66% of consumers say they are more likely to contact a dealership about a car if the photos are high-quality.
Overall, the 360Booth® vehicle photo studio is a valuable tool that can help automotive dealerships improve the quality of their car photos and increase customer confidence.
Additional benefits of using the 360Booth® vehicle photo studio
Consistency: The 360Booth® studio helps to ensure that all of your car photos are consistently high-quality, regardless of the time of day or weather conditions.
Efficiency: The 360Booth® studio can help you to take high-quality car photos quickly and efficiently, without having to spend time moving the car or adjusting the lighting.
Flexibility: The 360Booth® studio can be used to take a variety of different types of car photos, including still photos, 360-degree photos, and video.
Professionalism: The 360Booth® studio can help you to create professional-looking car photos that will make your dealership stand out from the competition.
FAQ
What are the main benefits of the 360Booth® studio?
Consistent photos regardless of time of day or weather, faster shoots with no need to move the car to get good light, and the flexibility to capture stills, 360-degree photos and video.
Do you need to move the car to get good lighting in a 360Booth?
No. The studio is designed so the vehicle stays in place while the lighting is positioned around it.
I’m interested in selling vehicles online, and I need the best representation for my brand and customers in the dealership to achieve that.
In the examples below, the top photos have the best lighting, sharpness, and flooring for selling vehicles online.
Lighting
The top photo has more even lighting than the bottom photo. The bottom photo has some dark shadows in the corners, which can make the vehicle look less appealing.
Sharpness
The top photo is also sharper than the bottom photo. The bottom photo is slightly blurry, which can make the vehicle look less detailed.
Flooring
The flooring in the top photo is more neutral and inviting than the flooring in the bottom photo. The bottom photo has a busy pattern that can distract from the vehicle.
Overall, the top photos are the better representation of your brand and dealership. They have even lighting, sharp focus, and neutral flooring. This will make your vehicles look their best and attract more potential buyers.
High-quality photos of your vehicles will help you sell them more quickly, build trust with your customers, and sell for higher prices.
FAQ
What makes a good dealership vehicle photo?
Even lighting without dark corners, sharp focus that shows detail, and neutral flooring that doesn’t distract from the vehicle.
Why does studio flooring matter in car photos?
A busy floor pattern pulls attention away from the car. A neutral floor keeps the vehicle as the focus.
Okay, so for whatever reason, you can’t get a forklift. I have a solution. Call us. Do NOT dismantle the studio on the truck and bring it into the space. The plastic is very fragile, and it will gouge, and I’ll have to install a beautiful studio with gouged plastic.
Call us, and I’ll walk you through the process. It’s super easy, but you will need, like, four large dudes–or humans. Women can do it, too! Call us. I’ll explain how to do it.
So, you can get it off without a forklift, but I don’t recommend it.
FAQ
What if I can't get a forklift for my 360Booth® delivery?
Call 360Booth and they’ll walk you through the process. You’ll need about four people. It can be done, but 360Booth doesn’t recommend it.
Can I take the studio apart on the truck?
No. The plastic panels are fragile and can gouge, so don’t dismantle the studio on the truck.
Okay, so you’ve purchased a 360Booth®. It’s being installed today, and the question arises, “Where do I store the studio?”
Typically, you put it in the space. More often than not, the studio space that you have for the studio is too small, and my guys have to literally manhandle the pallet outside of the room to another room, so they can start the installation.
The best place to store your studio when it’s delivered, before installation, is close to the studio space but outside the perimeter of the circle.
So. Where do you store your studio? In a dry, warm climate, first of all. Not outside. Next to the space of the install, outside of the studio ring, or diameter.
FAQ
Where should I store my 360Booth® before it's installed?
Indoors in a dry, warm area, close to the installation space but outside the perimeter of the studio’s circle.
Can I store the pallet inside the studio space?
360Booth advises against it. The space is often too small, and the crew then has to move the heavy pallet out before they can start.
